Ecommerce promotion part10: Pictures of the products
7. Promotion with the pictures of the products
Google have a function for searching the pictures, which can be used to increase the traffic. Making the ranking of pictures search is easier than the left ranking of the webpage. Of course, this involves some techniques.
First of all, the pictures of the product must be clear and sharp. You’d better take the photos from every part of the product, let the customers know the details of this product by the pictures. These pictures should have the links citing in your shopping cart, the file name must be complete and express the content of the pictures. For example:
<a href=”http://www.amazon.com/images/Chinese_Terracotta_Warriors_Chess_01.jpg” title=”Chinese Terracotta Warriors Chess” target=”_blank”><img src=”http://www.amazon.com/images/Chinese_Terracotta_Warriors_Chess_01.jpg” alt=”Chinese Terracotta Warriors Chess” /></a>
The links of the picture is the direct a tag links, the effect is the best. When Google embody this kind of links pictures, they will be found and known the content of the pictures easily. “a tag” increase the content of title specifying links, “img tag” increase the “alt” to describe the picture content, finally the picture file name is also the product name. Google will embody these pictures effectively if we make every picture like this. After accumulating the suitable quantity and time, these pictures will gain the better ranking in Google pictures search. Not every shopping cart support “a tag” picture links, ajax display mode is very popular now, in addition, some shopping cart adopt flash transfer mode. Ajax display mode performs perfectly in display effect, but is less power than “a tag” in the aspect of promoting. The opportunity of embodying the flash pictures are approaching zero.
Promotion with the pictures isn’t merely aimming at Google picture embodying. You can also update your pictures to other picture websites, for example: Flickr. Updating your pictures to these websites is also a good chance to be found by those who are interested in your products, and give a push to your promoting your shopping cart. Some picture sharing websites support external links, it allows you to cite the pictures links uploaded by you in other websites, with which you can get a wonderful promotion effect. For the same reason, you shold name the picture file name according to the product name before you upload the pictures. For example, “Chinese_Terracotta_Warriors_Chess_sianshop.com.jpg”，it can express both the name and content of the pictures and the source of the pictures ( this example express that the sourse of the pictures come form sianshop.com).
