Ecommerce promotion part9: Free Shipping submission
6. Free Shipping submitting
Free shipping is one of the coupon codes. Many websites of publishing the coupon codes also support publishing free shipping. Free shipping means that the customers buy the goods without paying the shipping cost, the product price marked is the final purchase price (not involve taxes), which can increase the purchase experience of the customers.
IECSP.COM find a phenomenon in researching the purchase habit of the customers. When the customers browse your shopping cart and glimpse at the product price, the first impression for this product is cheap, expensive or reasonable. Next, they will study the description, quality, and pictures of this product seriously, finally, decide to buy it or not. However, a very expensive shipping cost pop up, this moment, a very bad purchase experience will arise from the bottom of the customer heart and they will quit this purchase perhaps. IECSP.COM have ever made a customer purchase analysis aimming at a shopping cart managed by himself, find that about 70% customers choose to quit this purchase after put the products choosed into the shop cart and arrived at the page shows the shipping cost. And then, we made another test, marked up a heavier product (heavier product shipping cost is high), the extra price is just the shipping cost that this product is shipped to Europe and North America, and set this product as Free Shipping in which the customer need not to pay the shipping cost. The sale is really improved after the selling for a period time!
The above example shows that Free Shipping is a strategy that can boost up the purchase experience for the customers, simplify the considering step of the customer, increase the sales and leave a good impression to the customers, rather than sacrifice the profit even lose the cost.
www.freeshipping.org is a professional website provided publishing Free Shipping. Your sales will be improved tremendously if you can often publish the Free shipping information here. We can also search the websites for publishing Free Shipping by Google, let the customers find us on thier own initiative.
