interspire is a more important business English Online Shop Software.ekuzo time in the busy doing what cs-cart and interspire comparison of two solutions.Comparison is not based on the code level, but only two English online shop of their respective advantages and disadvantages.

cs-cart advantages:
1. Truly international, based on sales area of payment and transport.There are multiple language support improved.
2. Easy to use, interface flexibility to adjust the structure of English Online Shop.
3. Can generate static catalog, to enhance performance.
4. Price 285 U.S. dollars, a lifetime license to purchase, no other addon fees such as plug-ins.

cs-cart shortcomings:
1. No proxy function.
2. Statistical analysis is weak.
3. Details of the functions rely on technology to realize advanced applications engineers.
4. Cs-cart full mining the functional needs of ekuzo such companies.

interspire advantages:
1. Complete system analysis functions.
2. Powerful order management and statistical comparisons.
3. Individual details of the function handle well, such as product option, automatic update rate, GeoIP, Youtube and other video input.
4. Proxy functionality.

interspire shortcomings:
1. Price is too high.Functions such as vendor agent full version, priced at close to 4000 U.S. dollars.
2. Restrictions on Use.Different purchase price, the product quantity restrictions.
3. International multi-language support function weak.
4. Does not support the combination of sales, plug-in plugin / addon too little.

Screenshot is the livehelp cs-cart software beta, is not yet in operation from the addon.However, alternatives livezilla also very good support for Unicode Chinese, can provide help in English and Chinese customer service.

Also you can enable livezilla features built-in Google maps, real-time view through the GeoIP location to visitors, it is intuitive and convenient.

cs-cart 1.x version of the English Trade Online Shop comes livehelp function.Until now, cs-cart2.0.12 the livehelp or test version, does not provide services in the addon.
If you want to use livehelp feature, you must use an independent server.Because the cs-cart of livehelp consumption of system resources is a tool, if you use the U.S. Web hosting, open livehelp function will seriously affect system performance, leading to gauge CPU usage, site content will not open.

Now cs-cart2 the livehelp has not been formally providing services, there is a demand of customers, recommended two kinds of free programs.One kind is free gtalk, application address: http://www.google.com/talk/service/badge/New the google page provided communication tool is extremely simple.For small Online Shop.Tracking of customer service quality is not very high demand.Another one kind is livezilla.He is a php, MySQL, free livehelp tools necessary to refer installation manual to install it with cs-cart built livehelp, requires an independent server support.Website: http://www.livezilla.com/home/en/

cs-cart template design and integration process, will have to consider different browsers display.The Chinese and the Europeans and Americans use the browser the browser usage vary widely.When the designer when the English trade online shop, to respect the Europeans and Americans browser usage.When the Chinese online shop designed to consider the Chinese people’s browser usage.
Statistical system, I found the following set of data.

cs-cart site in English usage of the client browser:
1. Firefox/3.5 24.33%
2. MSIE 8.0 20.18%
3. Safari 18.83%
4. Others 14.14%
5. MSIE 6.0 9.26%
6. MSIE 7.0 6.5%
* Firefox/3.0 3.19%
8. Opera 2.38%
From this set of data can guide us in design cs-cart compatibility of International Business Online Shop.First of all foreigners prefer to use the Firefox3.5 and ie8.This is the basic requirement, must the two browsers to display properly.
Second, IE, Safari and low version.

Cs-cart Chinese online shop utilization rate of the client browser:
1. MSIE 6.0 37.62%
2. MSIE 8.0 20.78%
3. MSIE 7.0 14.55%
Most Chinese people still use xp system, IE6.0, Chinese cs-cart design online shop when the first test should be viewed under IE6.Currently compatible with IE6 really is a very restless thing, okay Cs-cart of the Chinese language is not a lot.It is native English online store system.You can use the Chinese market, China’s own online shop products, ShopEX or ECSHOP so.

All things are contradictory, cs-cart in strong enough, it also consumes more system resources.When you deployed a cs-cart online shop often, if not reasonable to set and modified the default settings and design of the case, you will be aware of Dao Ming Xian Tabi simple structure and functions of other English Online Shop Xitong Dakaisuduo slowly, through e-cool for the engineers to explore and test, summarized as follows experience, can effectively enhance the performance of cs-cart Online Shop.

1, cs-cart design level optimization:

1. Close cs-cart to javascript multi-level menu, remove duplicate the output of the menu.
2. Close hotdeal other ajax goods output.Call to reduce cross-page product.
3. Reduce unwanted or unimportant features and interface output.

2, cs-cart set the layer optimization:

1. Increase the system capacity to set the content, modify the above for the 128M.
2. In the cs-cart addon for seo plug-in, set the directory and generates pure HTML pages.This is the key, simply open the front page of this will fully enhance the access speed.
3. In-depth analysis of system requirements and reasonable set cs-cart’s option, features, catalog, blocks, addon so.

C, cs-cart code level optimization:

1. Reduce the cs-cart in the tpl template file nested calls, this is the key to high-level optimization, but will lose the role of functional hooks and blocks.Only suitable for a senior designer for e-cool design complete the advanced application.
2. Reduce the ajax function, ajax and javascript function does not cause system resources, but will affect the client browsing speed, optimization optimize cs-cart is the essence of the front page access speed, so this part of the work should be optimized.
3. Optimization and reconstruction of a bloated cs-cart css files, optimize the structure DIV.Css reduce the file size, remove duplicate definitions.

4, cs-cart to run hardware and software system optimization:

Note: This part of the optimization is aimed at advanced users, advanced users online shop may have a large number of commodities and page views, it is necessary to invest in hardware and software environment.
1. Use separate servers to CentOS as excellent.LAMP platform, FastCGI to run.
2. CPU processing power is better, cs-cart using a powerful cpu will upgrade the system performance significantly.Base Core dual-core, multi-CPU or multi-core recommended Zhiqiang Zhiqiang.
3. Increase server memory, 2G-based, 4G or more better.

English Foreign Trade Online Shop page a clear position, the best design Sale discounts, promotional discount link.
Online Shop Home in English foreign trade shows the recommended products, New products, and not provide a sufficient role in the promotion of sales.Most Online Shop Buyers only need to find their own goods.
English Online Shop to design trade can not register to buy the channel, also known as non-registration to buy, because a small part of the buyers do not want this store to store their personal information.
Foreign Trade English Online Shop to design e-mail subscription feature that can be online shop in time to allow customers discounts, promotions and product information.Significant position in the online shop design subscriptions.
Online Shop Subscribe to e-mail sent in the management of time, we must pay attention only to allow subscribers to send e-mail client to send e-mail, respect the privacy of our customers is very important.
Online Shop Products page, there must be cross-selling features.Such as related products, to buy this product also bought, and so on.Customers looking for products they want, when will hope to get more in the Online Shop where the information on this product.
English Online Shop Home Design is the design, e-cool for communication to customers, often said that large pile of goods in the home is not a good idea.Good design should comply with two points: one is focused on only one, the second is the density contrast to the strong.Compliance with these two points, casual design will have the taste to do.But China’s English Online Shop Design, the vast majority of non-compliance.Europe and the United States contrary.
English foreign trade online shop search function, product filtering options, intuitive directory designed to focus on functionality Online Shop page.Because most buyers will use these features to find the product you want.
Home contents can not be too much to comply with another reason, can contribute to the speed of opening Web page, as soon as possible to show clients Online Shop style, outstanding design focus: discounts and promotions, highlighting key features: search, catalog, subscription.Since most of the English online shop visitors only stay in the home less than 1 minute, then cool for that electronic, simple, highly stylized home page design is more easily accepted.
Also add that page SEO is also key, to be just right amount of text, which demands more of the overall capability of the designer

English Foreign Trade Online Shop overseas buyers behavior analysis, features and experience designer online shop design is essential.What kind of online shop design features and experience in Europe and America (O) consumers expect is the dominant factor guiding design.

Cool for electronic communication with the most customers, we found a very worthy question: Who is the designer?The client or are we?

The embarrassment is that, in our understanding of customer needs, and found customers to their own subjective thinking to guide designers, not to the designers of proposals.

Our Online Shop Design Demo as soon as possible if you want to be customers, they must be in accordance with the requirements of the customer’s own design philosophy.Our designers recommend, or my own proposals, may result in the design of Demo ekuzo not be adopted.Customer’s subjective thinking usually has two aspects: One is that that good is the world’s customers that is good, store is designed to their preferences; Second, people do good Online Shop is good for all customers worldwide Like his view, that is the best store is following someone else like to do.

Subjective sense of a strong customer, he would think that what is beautiful, which is good, most of us refer to the Online Shop, according to changes that can be looked up.He served as a designer’s role, we are only making members.

Our designers, including myself, have their own ideas.Web designers are not just the color, structure design, good-looking, this is not the point.Designers focus on design online shop is suitable for Europe and the United States consumer shopping experience and habits, to promote consumer buyers, buyers on the online shop to improve the image.The concept of design to enlarge: shopping experience, interactive experience, Home browsing behavior design, catalog browsing behavior of design, product browsing design, structural design, functional design, customers design James, SEO, design-oriented search engine.

I’ll give customers the recommendations of good design what is?We look at a group of a group of buyers from SDL shopping behavior (what consumers will want) statistics:

74% of buyers in Europe and America Online Shop English, attention to your favorite discount store information.
66% of Europe and America Online Shop English buyers to purchase only the goods they need is to buy the goods they want to look away Online Shop.
41% of online buyers in Europe and America, like Online Shop in store their personal information for later purchase.
47% of online buyers in Europe and America, that the Online Shop can be sent to his interest in the product information (discounts, special offers, new products, etc.) is very important.
84% of online buyers in Europe and America that do not like the trade Online Shop send a message to him without permission, if the Online Shop with pop-up window will be considered to be very unfriendly.
Online Shop buyers 45% of Europe and the United States, like a commodity in their own interest, when you can see on the recommendation of other goods or better service recommendation.
Online Shop 78% of foreign buyers in Europe and America, not concerned about the Online Shop Home of piled-up goods.
69% of Europe and the United States Trade Online Shop buyers, each time in English online shop search engine product.
International Online Shop 75% of European and American buyers, in the Online Shop page for a period not more than 1 minute.

Trade Online Shop novice may encounter fraud, fraudulent orders, how to prevent it? IECSP to give the following recommendations:

1. Determine customer buying behavior.
As a first-time buyers do not understand the new customer, to understand his first orders of purchase if there are problems.Usually have to analyze the amount of his purchase, the total purchase price, commodity-related degree, whether there had been communication, whether in the Online Shop in sufficient time so here.
The first large purchase order should be handled with care.
The first wholesale purchase orders without communication to be handled with care.
The first time under a number of consecutive purchase orders should be handled with care.
ekuzo of a customer experience the customer is very interesting case of fraud, buyers for the test in commodities, not even enough time to enter the correct product name, it was purchased.The con artist too stupid some.This is fraud proven goods orders, of course, not lost.

2. Customer addresses, IP addresses to check.
Customers in any country, complete mailing address and billing address are the same.View IP address is by whatismyipaddress.com and postal address the same, at least roughly in a range.

3. North America, European Union, the United Kingdom is a high-quality customer area.Africa and the island so be careful.

4. Check whether the IP address of proxy (Proxy, VPN, SSH etc), etc., directly to the IP address into the Google search, if Agent IP description may occur.Use a proxy IP to shopping, very cautiously.

5. Mode of payment.
Greatest risk credit card payments, Paypal second, and other fairly safe.Credit card payment gateway for customers, but also be careful to process your order.

There are many ways, the key is flexibility in thinking, experience is accumulated in a document out of business.In addition cs-cart on a anti-fraud features, you can set the maximum purchase quantity, order number, intelligent judge index, security, and so the national factor.

Add a topic, the customer orders What is the purpose of fraud?Only know their purpose in order to better carry out prevention.
1. Credit card fraud, use credit cards to purchase goods not his own, when the merchant ship, the card’s original owner will report the loss, the loss of business, crooks get your merchandise.
2. Competitors malicious fraud, through various means to make your loss.
3. The buyer is not high quality, then look for something received on grounds of non-payment or refund.
4. Paypal account such as theft, credit card fraud in this and similar.

(aliexpress.com,dhgate.com,lightinthebox.com,tradetang.com,madeinchina.com,linkchina.com,trademic.com,beltal.com)

***Alibaba serves under somebody’s banner aliexpress on December 16 has begun using independent domain name aliexpress.com officially in 09 years. This independent domain name’s invocation the progress which expected me must be quicker. aliexpress is prepared comes, although it comes compared to Dunhuang net dhgate.com to want late one, what but without a doubt is, its ambition is huge. Early Alibaba cares about retail sales foreign trade network shop this market very much, cannot expect except the policy, the electron very makes the analysis possible reason is the profit has not looked like b2b to be such considerable. However after worldwide scale’s financial crisis erupts, the traditional import and export has come under the serious attack, but retails the foreign trade sales volume actually not to reduce instead increases, the foreign market demand pressure’s release, causes the foreign trade retail market to enliven. At this time starts to take this market, is also the opportunity makes to cause to so. aliexpress fast sells the birth which passes, caused Alibaba and the Chinese suppliers has achieved the win-win effect, was the inevitable result, was also the Ali important strategic plan. Actually Alibaba did aliexpress fast sell passes has affected anyone, the electron very made the simple analysis: 1. First promoted under more importantly Alibaba the Chinese supplier’s overseas marketing capacity and the enthusiasm. Retails leads the bulk order, is the extremely good international trade new pattern. 2. B2B Alibaba alibaba.com, C2C Tao Bao net taobao.com, B2C aliexpress fast sells finally passes, the electronic commerce service already overall covered, each other dependence and the promotion, form the electronic commerce the jumbo. 3. Dunhuang net dhgate.com; lightinthebox.com; tradetang.com; madeinchina.com; linkchina.com; the trademic.com and so on China’s the foreign trade retail sales wholesale the website, receives aliexpress inevitably the competition impact, alibaba prepares with many US dollars to carry on the aliexpress promotion. 4. aliexpress has one step which subdues absolutely the chess, inducts Tao Baowang the outstanding seller to enter aliexpress (in service and technical support). Under this result will establish it to monopolize very obviously the aspect. Dunhuang net dhgate.com; lightinthebox.com; tradetang.com; madeinchina.com; linkchina.com; trademic.com also has the similar synthesis class website, will have the very big challenge. But line business’s retail sales foreign trade network shop, for example chinavasion, the electron very does customers and so on, receive the influence must be much smaller. 5. In the retail sales foreign trade service policy is imperfect at present, at the same time Alibaba must stockpile deals with the new policy provision handling ability. Finally, we suggested is engaged in the electronic commerce business the human, one needs to take aliexpress this latent jumbo surely, looks like enters and is stationed in Tao early Bao a type, enters and is stationed in more early, more has the superiority. But succeeds one of secrets is: First impressions are most lasting + the magnanimous commodity.***

It is very hard to promote the website. Do we really need to create a bolg and promote it? Too tough! You must be completely exhausted if you work seriously according to the promoting methods introduced before.

However, the methods for promoting is limitless. Sometimes the unique methods you find yourself is more effective, which is the reason why we always emphasize having brains.

There is a weakness for promoting the websites, the main content of the shopping cart are the products. However, the description of the products is monotonousness mostly, there is no original to speak of. The promotion basis of the websites depend on the inner character of the website, and original articles. You have to write the original articles for your website. If your shopping cart doesn’t support blog, we can apply for other Blog platform, for example: blogger.com，blog.com，wordpress, even twitter, etc. It is the most suitable for you to post your original articles by blog, the content of blog articles must be close to your products, high-quality pictures and written explanation are most ideal, for which can attract more readers. You will get more benefit if your articles are reproduced. (We will write another article to introduce the writing method and safeguard of the original articles.)

Promoting your own blog is just to visit other people’s blog and exchange the links with them. The search engine like Google will bring you the new traffic if you write the abundant original articles.

One of the SEO methods is to use many blogs to increase the links for your own website. Further speaking, it’s just to look for the free blog platform, apply for a mass of blog accounts, post your articles, exchange the links among the blogs, and finally every blog link is leaded to your blog, which is a fraud way, you will be punished if it’s noticed by the search engine. Even though you escape, and get a very good effect in a short time, but if your opponent find that and appeal you, the same serious consequence will still be caused. In this way, whe you promote the blog, pursuing the short effect blindly isn’t a good sign, making it honestly is a better choice.

Here, as the CEO of IECSP.COM, I have show all my experiences for everyone without reservation, and hope that you can use a litte to get the big by these simple and basic methods. Our purpose is to let the veteran promoting experts to share their promoting know-how, and the shop owner to promote their own shopping cart themselves and get more profit. We will publish some original articles in our blog at regular intervals. I think that these experiences of mine are superficial and simple, and hope that I can receive your suggestions.

This article comes from http://www.iecsp.com, give a clear indication of its source, please, if you want to reproduce. Welcome to our site. Thank you!

Albert (CEO)
IECSP.COM
2009-8-28

You can increase your traffic with Google base, eBay, Craigslist. IECSP won’t talk it further in this part, and you can find the details in every website. What IECSP want to say are those techniques that you promote your websites with these websites.

IECSP think that the most important technique is price. In terms of the high price products, its price is higher than the same products of the some sort, the low price is lower, which means that one is the highest, the other is lowest.

In addition, provide the best service to the customers and let the customers vote for your products, the more the better. In a word, when you open the products list, pay more attention to “Sort by”, “Show only” please, which are needed to be noticed carefully.

IECSP write less in this chapter, but we are sure that this method key for promoting have beed showed very clearly.

IECSP analyzed a successful case once. This shopping cart’ products are women cosmetics, they adopt the method of video and achieve the remarkable success. This shopping cart has their own brand product, and invited a beautiful makeup girl ( she is the shop owner perhaps) who perform the various makeup methods personally in video. They often make the latest video, update constantly, and attract more and more fans.
The traffic from Youtube up to hundreds of thousands even millions, they succeed!

This case shows that the promotion with video in Youtube is a good way, it is worthy to beat the brains. We usually can find the Youtube video result contained this keywords in the keywords search result of Google, which also appears on the first or second page of the search result. As the promoters, we should pay more attention to it. In this way, the clear keywords and description must be written before updating the videos to Youtube.

The video of the products need not only to be uploaded to Youtube, but also to be added to the webpage against the same products, for which will bring the good impression to the customers.

Google have a function for searching the pictures, which can be used to increase the traffic. Making the ranking of pictures search is easier than the left ranking of the webpage. Of course, this involves some techniques.

First of all, the pictures of the product must be clear and sharp. You’d better take the photos from every part of the product, let the customers know the details of this product by the pictures. These pictures should have the links citing in your shopping cart, the file name must be complete and express the content of the pictures. For example:

<a href=”http://www.amazon.com/images/Chinese_Terracotta_Warriors_Chess_01.jpg” title=”Chinese Terracotta Warriors Chess” target=”_blank”><img src=”http://www.amazon.com/images/Chinese_Terracotta_Warriors_Chess_01.jpg” alt=”Chinese Terracotta Warriors Chess” /></a>

The links of the picture is the direct a tag links, the effect is the best. When Google embody this kind of links pictures, they will be found and known the content of the pictures easily. “a tag” increase the content of title specifying links, “img tag” increase the “alt” to describe the picture content, finally the picture file name is also the product name. Google will embody these pictures effectively if we make every picture like this. After accumulating the suitable quantity and time, these pictures will gain the better ranking in Google pictures search. Not every shopping cart support “a tag” picture links, ajax display mode is very popular now, in addition, some shopping cart adopt flash transfer mode. Ajax display mode performs perfectly in display effect, but is less power than “a tag” in the aspect of promoting. The opportunity of embodying the flash pictures are approaching zero.
Promotion with the pictures isn’t merely aimming at Google picture embodying. You can also update your pictures to other picture websites, for example: Flickr. Updating your pictures to these websites is also a good chance to be found by those who are interested in your products, and give a push to your promoting your shopping cart. Some picture sharing websites support external links, it allows you to cite the pictures links uploaded by you in other websites, with which you can get a wonderful promotion effect. For the same reason, you shold name the picture file name according to the product name before you upload the pictures. For example, “Chinese_Terracotta_Warriors_Chess_sianshop.com.jpg”，it can express both the name and content of the pictures and the source of the pictures ( this example express that the sourse of the pictures come form sianshop.com).

Free shipping is one of the coupon codes. Many websites of publishing the coupon codes also support publishing free shipping. Free shipping means that the customers buy the goods without paying the shipping cost, the product price marked is the final purchase price (not involve taxes), which can increase the purchase experience of the customers.

IECSP.COM find a phenomenon in researching the purchase habit of the customers. When the customers browse your shopping cart and glimpse at the product price, the first impression for this product is cheap, expensive or reasonable. Next, they will study the description, quality, and pictures of this product seriously, finally, decide to buy it or not. However, a very expensive shipping cost pop up, this moment, a very bad purchase experience will arise from the bottom of the customer heart and they will quit this purchase perhaps. IECSP.COM have ever made a customer purchase analysis aimming at a shopping cart managed by himself, find that about 70% customers choose to quit this purchase after put the products choosed into the shop cart and arrived at the page shows the shipping cost. And then, we made another test, marked up a heavier product (heavier product shipping cost is high), the extra price is just the shipping cost that this product is shipped to Europe and North America, and set this product as Free Shipping in which the customer need not to pay the shipping cost. The sale is really improved after the selling for a period time!

The above example shows that Free Shipping is a strategy that can boost up the purchase experience for the customers, simplify the considering step of the customer, increase the sales and leave a good impression to the customers, rather than sacrifice the profit even lose the cost.

www.freeshipping.org is a professional website provided publishing Free Shipping. Your sales will be improved tremendously if you can often publish the Free shipping information here. We can also search the websites for publishing Free Shipping by Google, let the customers find us on thier own initiative.

If you want to manage your shopping cart well, you need not only to keep on promoting but also to beat your brains to research the purchase habit of the coustomers. Coupon is just a very good promoting tools, and an unique function of promoting shopping cart. Many shop owner know that their shopping cart have integrat this function, but they don’t know how to use it.

After generating the coupon code, you can send it to the regular customers by Email, tell them that if they come to purchase again, they will get the discount with this Coupon Code. After the first time of the customer purchasing, give them a coupon code immediately. They will possess the discount if they make the second purchase or tell other people this coupon code.

Another way to use coupon code is to submit it to some websites that collect the coupon codes professionally, which are usually free charge, but some need to be charged. They will publish the discount information of your shopping cart after the submitting of your coupon code. Before buying the products, some customers would like to look for some coupon code gainning the cheaper price from these websites, then visit your shopping cart according to these favour informations. In addition, some customers find your shopping cart in advance, then look for the coupon code you published. If they cann’t find the coupon code available, they will quit to purchase from your shopping cart perhaps. We cann’t omit the purchase habit of these customers, which shows the importance of submitting the coupon code.

In terms of submitting the coupon code, one time is not enough, more choices, more discounts and more frequencies are necessary, which will increase the opportunities of being finded by the customers in coupon code websites, which is also the chance of your sale.

IECSP.COM have already collected many URL of coupon codes websites, free or charging. We won’t list them here. As long as you search by Google with the keywords “submit coupon code”, you will find more.

RSS submission is a very good function, if the customer ordered your RSS, they will find your updating products. You can even check the quantity of the customers who are interested in your products with the quantity of RSS order.

There are many websites provided the service of RSS aggregation. If you submit your RSS to them, they will collect your latest products and news. RSS submission can not only attract more traffic, but also call Google’ attention. You will get more points for the purpose of gainning a good ranking of the search engine.

Currently speaking, the most of shopping cart systems support RSS function, usually at the bottom of the page layout. As long as you copy this RSS links, you can submit your website to other RSS aggregation websites. IECSP.COM also collect many RSS aggregation website addresses, but some websites can provide RSS aggregation list directly. Find them in the following websites please:

www.rss-specifications.com/rss-submission.htm

In addition, you may find many softwares for RSS automatic submitting, but IECSP.COM’ suggestion is not to use these softwares. The promotion should be done step by step, generating a mass of external links abruptly isn’t a good sign, for which will cause the warning of Google and be regarded as trash mass mailing, bring nothing to your search ranking.

Updating the original content of your website regularly is benefit for the ranking of search engine. The content of the website is just the particularity of the product, you’d better edit the description of the product yourself if it is possible, the more detailed, the better it is. For some limited shopping cart, the update of the original articles can be done by other column, for example, blog or news. The title of the latest articles should also be shown on the homepage of the website, which will give a good impression to Google that there are always new content in this website.

After the update, the next step is to submit them to the article posting website. Once these websites published your articles, your traffic will be improved better. You of course should keep the links of your website domain name when posting the articles.

Writing the original articles involves many techniques. Your articles should give an assistance to other people rather than some AD articles. After a long period grope, IECSP. COM have sumed up many methods to write the original articles.

1. Experienced, educational and original articles. The best articles are like this, in which someone can learn much and feel satisfactory. If some media reproduce your articles, you will receive a more better AD effect. Even though someone regard it as an AD articles, but it is still worthy to read.
2. Controversial articles. Arouse the controversy by setting a topic, don’t forget to promote your website indirectly, which need to beat your brains.
3. Comparison articles. Compare several products or shopping carts in the list contained your website. For example:” Comparison about several child shoes shops enjoying high popularity now.”
4. Act the fool for asking questions, which means that post the questions and let other people answer. For example “why I cann’t open my website?” “the products of this shop is so cheap, how about the quality?” who can give me some suggestion.”

The followings are some article posting websites, you can post your original articles here:

articledashboard.com
articlepool.com
articlecity.com
articledashboard.com
articlesalley.com
articlesbase.com
articlealley.com
articlecube.com
buzzle.com
easyarticles.com
ezinearticles.com
ezinefinder.com
goarticles.com
ideamarketers.com
isnare.com
selfgrowth.com
searchwarp.com
webarticles.com

Exchange the homepage links with those websites that have good credit standing of Google and never make the SEO fraud, which content is close to yours. If there are too many links on the homepage of this website, it’s usually no use for us. Generally speaking, it is difficult for the new website to exchange the links with others, especially some websites that the pagerank is zero. The work involved this often is done in the middle and latter period of the promotion. You cann’t be benefit from exchanging the links with some websites that pagerank is zero, if your pagerank is 2 or above.
In addition, your IP address must be different from those you want to exchange the links with. It’s no use to change the links between the same IP addresses, sometimes the possibility of being punished exist.

c. Directory submission

Some professional directory websites collect the websites according to the sort. We submit our link to some of better them. These kinds of websites are divided into tow sorts, free and charging. Choosing the free is ok. You can omit all the charging catalog except for Yahoo’s. How to choose the directory websites? Searching by Google, starting from some websites of high pagerank. Make several it every day, hold on. You have to make the backward chaining for some directory websites. You can make a singel website that forbid Google, Yahoo to embody, only for use while being checked for applying the directory.

d.Social bookmark

Submit all the article page of website inner to a social bookmark every day, which must support the bookmark function. Website:http://www.addthis.com http://www.socialmarker.com. Don’t mind nofollow after submitting, the most important thing is to apply more bookmark accounts and submit more your articles.

e.Post articles.

This is an important part, we will talk it further in the next original articles.

f. Yahoo answer

Answering questions frequently, leaving your links, you will get a more better effect. You can apply two accounts, use the diferent IP address, answer the questions of your mentioning, which purpose is to submit your links.

g. DMOZ

DMOZ is also a directory, we talk it further next, only introduce it’s importance and submitting method. Dmoz(The Open Directory Project/ODP) is directory aggregate controlled by the real people who are mostly the volunteers, and provide the result and the data to the search engine. Joining Dmoz is very tough, some websites even need one year to be embodied. You need to pay attention to the following after success:

1) A completed website, perfect appearance, and detailed contact method are necessary. Check the dead and wrong links and the pages and the keywords fraud of your website before submitting.
2) The original articles should dominate your website, which must involves somewhat value and give a hand to other people.
3) Update the website regularly, make it active. Adding “Live Chat” function and keeping someone online always is a good choice.
4) Choose the right Dmoz catalog that is close to your website.
5) Never repeat submitting in a short time and submit to the same catalog, for which will cause the dislike of the editor,but you may make repeating submission under the situation that your website have been improved somewhat, got some traffic or longer time between the two submissions. If you still cann’t be embodied, your can try other directory.
6) If something unexpected happened, you shold contact DMOZ by the suitable way. Try you best to communicate DMOZ editor, you will fill with happy surprises.
7) If you can be the editor of this catalog, then, all will be OK! Notice that misprision and being discovered by Dmoz is a very terrible thing.

Not necessary to deny, the search engine ranking of Google always attach importance to the backward chaining. It can be said that the quality and quantity of the backward chaining affect the search result of Google to a great extent. Here, we won’t talk further about the ranking arithmetic of Google search result, we only need to know that which way could increase the high quality backward chaining.

First of all, we need to know what is the high quality backward chaining. The high quality backward chaining is that, the website contained the links of your website, which pagerank (If you don’t know what is pagerank, search this keywords with Google please) is high, Google regard it as a valuable website, and which content is close to yours, which means that this good website vote for your website. This backward chaining is just high quality one.

Several methods for getting the high quality backward chaining:

a. Leave a message on the guestbook, forum and blog.

This way for making the backward chaining is the most usual and simple. You’d better forget to use the mass mailing tool, because Google won’t pay attention to the mass links of guestbook, blog and forum generated in the short time. You must receive the good effect if you insist on making dozens of them for several months. You should of course pay attention to the written method of URL and generate the links which support clicking when you post the message. If HTML grammar can be supported, writing the keywords links is the better choice. For example: Many websites can identify URL automatically, the links that can be clicked directly will be generated automatically when you post http://www.iecsp.com. The actual html code is http://www.iecsp.com. Some forums support UBB code, the format is like：[url]http://www.iecsp.com[/url],[url=http://www.iecsp.com]IECSP[/url]. When you meet the website supported the character and links, you’d better add your keywords in, for example:Ecommerce Solutions

However, not every leaving message and article on every guestbook, forum and blog can gain Google’ recognition. The best backward chaining of leaving word are those which is close to the content and possess the high popularity. You shoud collect and arrange the websites concerned your products and service before preparing to post the message. Adopting Google search skill is a good choice. About the grade of international domain name of backward chaining, IECSP have made an arrangement :.org > .edu > .com > .net. When you look for the guestbook, blog and forum, the important domain name is priority, which is close to your own products and service. If you still cann’t understand it, I will give you an example, then, you will get it. Suppose that we want to search guestbook, the website needed to be promoted is IECSP. You should enter the following in the search frame of Google:”Ecommerce Solutions inurl:guestbook site:org”. The front “Ecommerce Solutions” is the keywords, which will find the guestbook that is related to your website for you, inurl: Google’ search method, which means that there is the word “guestbook” in the website URL finded. site: looking for the website which domain name is .org. You of course can get more goal with other google search methods. Not every website guestbook links is named as guestbook. You can also try intitle, which means that there is the word “guestbook” in the title of the website.

Finally, you get the website in which you can leave a word. You’d better make the suitable reply or message according to the current content and context of this website, not merely copy the URL.

To be continued. Part5

First of all, let’s discuss how to promote the free template. Many people would like to use the free open-source shopping cart software, for example, Zen-cart, osCommerce，Magento，Prestashop，Opencart, etc. If you know how to design the template yourself, and you have enough time, you can use it as a method for promoting yourself. The template you designed must be criterion and beauty and give others a good impression. You must mark the designer and the links in the bottom of the finished template. For example,“Designed by IECSP.COM”，add this words to the links leading to you domain name. Meanwhile, you’d better write the information about the author at the Meta of the website. The more your template is popular, and is installed, the more you can get backlinks. Howevery, some user of shopping cart software will delete the author links of the bottom, which cann’t be controlled. If this happend, you have to accept this reality.

Besides the shopping cart software template, wordpress blog software is also very popular now. Designing the beautiful wordpress template is better than designing the shopping cart template, for you can receive more installing quantity. The people using blog will more respect the designer, they will reserve more links from the designer. The main reason is that the bottom links of blog have no any influence for the owner, but the shopping cart is in the different situation.

Next, let’s talk about the development of plug-in. The development of plug-in is the same purpose of designing free template, add the links of your own shopping cart in plug-in. The sort of the plug-in is various, simple and complex, your purpose is to develop a popular plug-in. Besides the various open-source free shopping cart system, you can still develop the plug-in for wordpress. The plug-in you developed must be perfect and undivided, not excessive. Usually speaking, one good plug-in can attract many users. Developing the plug-in is different from designing free template. You need to not only modify and consummate it for long time, but also update along with the main software, and answer the questions from the users.

No matter designing the free shopping cart template or developing the software plug-in, you need to do a lot of work, meanwhile, you can get the return. If you don’t want to make the AD in Google AdWords, you must get the traffic by labor, which is more significant and lasting than the direct charging Ad.No pain no gain.