IECSP 原創版權內容，轉載請註明來自 http://www.iecsp.com

如何選擇Google Adwords關鍵詞，是很重要的。Google已經提供了關鍵詞選擇工具，我們在選擇的時候，就是要把握如下原則：

1. 關鍵詞描述產品或者服務內容要準確。

例如IECSP的關鍵詞：eCommerce solutions, eCommerce web design, PHP shopping cart software, eCommerce services, eCommerce website design, shopping cart solutions, shopping cart design, shopping cart services。

2. 關鍵詞要加”" or []，這樣能準確定位潛在客戶展示。

例如：”eCommerce solutions”, “eCommerce web design”, “PHP shopping cart software”, “eCommerce services”, “eCommerce website design”, “shopping cart solutions”, “shopping cart design”, “shopping cart services”

[eCommerce solutions], [eCommerce web design], [PHP shopping cart software], [eCommerce services], [eCommerce website design], [shopping cart solutions], [shopping cart design], [shopping cart services]

3. 關鍵詞除了要準確，也可以加入修飾，選擇更多的關鍵詞。

4. Google 的關鍵詞工具：https://adwords.google.com/select/KeywordToolExternal

IECSP 原創版權內容，轉載請註明來自 http://www.iecsp.com