The picture of the shopping cart affect the purchase desire of the customer directly, which is very important. After observing several shopping carts, IECSP find that one general problem exist in some shopping carts. The pictures are in the low quality and the watermark disposing is incorrect. These details are very crucial, we have to pay a very close attention to it.

The first suggestion of IECSP is not adding the watermark on the pictures of the product. The purpose of adding the watermark to the product not only avoid that the pictures are filched, but also let the customer who saw the pictures of the product find your shopping cart by the character of the picture watermark. We can solve this problem with the way of not adding the watermark. The best way sumed up by IECSP is that: the method of affixation by taking photo. Print a card attached the name of your company ,Logo and website before taking the photo for your product.( It will be better if this picture is printed on the transparence plastic and glass). Its size have to be variety with the size of the product, then put it on the edge or the middle of the products, cover a part of product and not affect the beauty. The last is to take the picture. The advantage of this method is obvious, firstly, it is to decrease the workload of the picture watermark, simple and quick; Secondly, it almost make no difference on the quality of the picture; Thirdly, avoid the copyright of the picture to be infringed. fourthly, the customer can find your shopping cart by the picture; fifthly, it is very hard for the infringer to delete it by Photoshop; Sixthly, it is benefit for enhancing the image of the company and propagandizing the brand.

Many pictures from the large B2C shopping cart don’t contain the watermark, for they are afraid of affecting the quality of the pictures. Usually speaking, there are the professional workers who specialize in tracing and dealing with infringement, which will increase the managing cost undoubtedly. You can decrease the managing cost effectively, if you adopt the above method mentioned by IECSP.

If the manufacturer have taken the pictures for you and you cann’t adopt the above method, you have to quit the idea of adding the watermark or add the watermark manually. Many shopping cart system can add the watermark to the product pictures automatically, as long as you prepared the content of the watermark picture. The advantage of automatic watermark is high effect and low workload; the disadvantage is that it cann’t adjust the location of the watermark neatly and it affect the appearance of the product. IECSP suggests that you’d better deal with the picture watermark manually, if you have enough time. You have to pay a close attention to the followings:
1. The size of the watermark should be moderate, and cann’t cover the main part of the product or in the middle of the picture.
2. The size of the watermark should be moderate, cann’t be the exterior of the product, and in the middle of the picture, and the area of the single background color.
3. The watermark cann’t be too thick, you’d better adopt vacancy or translucence, and avoid to affect the effect of the picture.
4. The watermark must contain Logo and the domain name, and be neat.
5. The location of the watermark must be moderate, the location of lower left quarter or lower right quarter is the best choice. The watermark cover a part of the picture and the best location is the plenty color area, which purpose is to avoid that infringer modify the picture or remove the watermark.

The detail is the key of the success. You have to dispose the picture well, if you want to manage your shopping cart well. To sum up, the best method is the affixation by taking photo, then adding method manually. IECSP can design the watermark for you, and integrate the picture and the watermark perfectly.