How to make the shopping cart more efficiently?
As an excellent shopping cart, the browse habit of the buyer must be taken into consideration, and design the function according to the experience of the customer, which purpose is to lead the customer to buy. In the several shopping steps of shopping cart, you should research and design every step carefully.
Many unreasonable function and deploying of many shopping carts affect the quantity of the orders directly. For example, the same product, price and traffics, but the different function design and buying experience. The result is definitely different. As the owner of the shopping cart who want to optimize the profit, you have to try your best to increase the efficiency of the shopping cart.
How to enhance the buying experience and the customer buying rate, IECSP has the following suggestions:
- According to the statistics, over 46% online customers quit the shopping cart for the reason of the over-high shipping cost, which is the most important reason. Aimming at this point and the lower goods, we suggest to adopt the free shopping if the consumption meet the certain point; for the high price goods, we can treat the free shipping as the benefit point for promoting purchase. Most shopping carts have the flexible setting for shipping cost now. Free shipping for full amount is very popular, you can make a innovation on the basis of it, in order to find the more suitable shipping and pricing method.
- Contrast price and information of goods attribute. 37% customers hope that they can contrast the similar attribute and information of the goods fully for the purpose of choosing the most suitable product. The shopping cart can display the price floating about the product in one month, for the convenience of customer’s view.
- Price factor. 36% customers show that the price have exceeded their limit. Being shortage of money is a very realistic problem. For the shop owner, if they can give a price that cann’t be refused by the customers. It is impossible to lower the price illimitably. The customer won’t believe that this kind of product are good, so, the additive benefit, discount or free shipping is a good choice. Display the product price information while displaying the same product in the other shopping cart, simulate the customer to buy in the advantage contrast.
- Discount information. 27% customers hope that the shop owner can give an obvious discount. Pricing high in advance then giving a discount is better than pricing real price directly, which will give the customer a good psychology leading.
- Off-line purchase. 26% customers hope that they can buy the product of the shopping cart in the real shop. If you have the real shop, you can put the photo of the real shop on the most obvious place, which will give the customer a good trust feeling.
- Method of payment. 24% customers show that they cann’t find the preferred payment method. The payment of method for the shopping cart must possess the more choices, credit card(Visa/Master)、Paypal、Google Checkout.
- Good service help. 22% customers show that one of the reason that they quit the shopping is that they cann’t find the online customer service when they have troubles. The customers can understand the shopping cart not like what we image. Especially for some new visitors, they even don’t know the step of shopping online, so you have to pay a close attention to the quality of customer service. You’d better provide 24X7 real online customer service, if you are the international sale. Of course, if you have prepared the comprehensive FAQ/Q&A，it is helpful for increasing the experience of the customer.
- Safe care. 21% customers are still worrying about the safety of shopping online. The shopping cart have to pay more attention to the safety of the shopping cart, for example, SSL shopping cart encrypting, or Mcafee shopping cart safety authentication etc. If the customers cann’t confirm the safety of the shopping cart, they always make a choice according to the safety authentication. They have gradually grown up a custom—— only visit the shopping cart possessing the safety authentication.
If you can deal with well the above 8 factors that can affect the sale, you must increase your sale. However, if you want to optimize your shopping cart orders fully, you have to know more about the technology. For example “One Page Checkout”function, “unregistered purchase”etc. You can consulte IECSP for the advancing function of the customer experience.
