Research of eCommerce shopping cart website design: Layout
Homepage layout:
1. Three column type. e.g. http://www.amazon.com/ ( CS-Cart, Opencart, Prestashop, osCommerce, Zen-cart, X-cart )
This type is suitable for the middle-big website involving many types of products, which will give the customer a confused feeling if you didn’t make it better. It will cause a feeling of template, if the element didn’t design well. The designer must be a high level in the layout and arrangement of multi-content, and matching colors.
2. Two column type. e.g. http://www.ebay.com/
This type is simple and stand out the product, easy to give the customer a kindness feeling. Let the browser know the content of this part in a short time. Choosing two column type is a better choice if you have no a good design level.
3. One column type. e.g. http://www.asos.com/
This type is suitable for the certain unique brand website. Creative design have a powerful style character. Usually speaking, it cann’t be loaded in the list of product, in stead of it, Ad button is used, which give the browser a professional feeling and deep impression.
Categories layout:
1. Three column type. e.g. CS-Cart, Opencart, Prestashop, osCommerce, Zen-cart, X-cart, Magento
For three column type product Categories layout, the loading speed will be slowly for the more function module are outputed. Some modules will overlap with homepage or the page layout of the product, which will increase the burden of database. We don’t suggest that. Except that the designer have the important use for the right column.
2. Two column type. e.g. http://www.amazon.com, http://www.ebay.com
Most of the products Categories layout adopt this type, which trait is clear and easy to be accepted.
Page layout of the product:
1. Three column type. e.g. CS-Cart, Opencart, Prestashop, osCommerce, Zen-cart, X-cart
This type is very less to be used now, which cann’t stand up the picture of the product sufficiently, and easy to give you a confused feeling, cann’t pop out the importance.
2. Two column type. e.g. Magento
The most popular one is this type now, which leave the enough space for the picture and nature of the product. This type is normal and usual, and give you a comfortable feeling.
3. One column type. e.g. http://www.amazon.com, http://www.ebay.com
The more popular one is this type now, which stand up the product largely. All are focusing on the picture, nature and introduction of the product, which give the browser a feeling of magnificence. The picture of the product is designed big enough, the browser can see the more clear picture without clicking it again. Less clicking will increase the good experience of the browser.
