Several aspects you should notice about promoting shopping cart
The first rule about shopping cart promotion: ” All for the requirement of the customer, keep in touch with the customers”
1. Shopping cart structure and function design of giving priority to the customer experience.
The designer must think about the questions, for example, ” website tone, website design quality, website visit speed, website browser compatibility, mouse clicking habit, website function vision taxis, page layout key” etc. If the website designer don’t know how to do, how to do is better, they are unqualified. If the customer entrust IECSP to design the shopping cart for them. As the customer, they cann’t know the above question perhaps, but we will do these works still for the entrusters don’t know these. These works will affect the sale rate of the shopping cart of the customers. The designer should make the good basis for the customers whenever.
2. Simplify the process of the shopping cart, cut the time of the customer shopping.
The process of the customer shopping is mainly shown on browsing, purchasing, registering and paying. We never test the customer’s patience, we should let the customer make every step enjoyably, and get what they want quickly. In every shopping step, when involving the new name and function, you’d better give the help hint at the most obvious place. Let the customers can find the opposite help information at every page, simplifying the help display is also a necessary work to enhance the customer experience.
3. Provide the abundant product materials and the sharp product pictures.
When your product materials introduction is more than your competitor, you will win. You should always contrast your shopping cart with your competitor. Every details should be better than your competitor. The successful businessman is always on the shoulder of the competitor. Besides the abundant product material introduction, let the customer discussing and let the visitor joining the discussion. The product picture have to be big and sharp. The detail area, profile and the black picture is necessary. In shopping online, the customer depending on the picture to know the quality/color/size of this product.
4. Online customer service tool.
Online customer service tool is a bidirectional communicating tool. The customer can communicate with the customer service of the website initiatively. The customer service of the website can also pay a close attention to the customer service of the website and make a invitation initiatively and assist the user to solve the problem.
5. Attach importance to email customer track and service support.
Email marketing is not spam. Email marketing is useful for developing the new customers, in addition, the more effect is on the potential customers. We get the potential customer’ mail list by the Email provided by the E-zine users of our own platform, registered member email, reward activity and the partner. We attract the potential customers keeping on focusing on our net platform and products by E-zine, promotion activity introduction, website soul content recommending, free resource providing, finally converting the potential customers. Twitter,facebook are also very good way to keep on contacting the customers.
6. Precise search engine key-words Ad.
Search engine bid AD is an effective net marketing method. The more you customize the key-words, the preciser you can introduce the aim customers. I have written an article for customizing the key-words precisely. AdWords of Google is very expensive, we should take advantage of the expensive Ad charge fully, and try our best to increase the traffics.
7. Establish the safe system and the concerned intelligence authentication.
Nowadays, the trend of website safety is very grim. The experienced hackers and organization get the economic benefit by website safety leak more and more. The purpose of these people is not to destroy the system and website. By contraries, they think that they steal more individual information and company data and sell them out, they can get considerable benefit. In this way, more trojan, hostility code and spam deluge the internet.
8. Holding the old customer is more important than developing the new customer.
Generally speaking, for the old customer, we can promote the old customer to consume again through the way of accumulating points, discount, gift; meanwhile, for the new customer introduced by the old customer, besides the more discount to the new customer, the old customer also can get the points or the gift, which purpose is that increasing the second sale, and keeping in touch with the old customer, depending each other. Compared with the service for the new or old customers, I think that the old customer is more important.
