If you want to manage your shopping cart well, you need not only to keep on promoting but also to beat your brains to research the purchase habit of the coustomers. Coupon is just a very good promoting tools, and an unique function of promoting shopping cart. Many shop owner know that their shopping cart have integrat this function, but they don’t know how to use it.

After generating the coupon code, you can send it to the regular customers by Email, tell them that if they come to purchase again, they will get the discount with this Coupon Code. After the first time of the customer purchasing, give them a coupon code immediately. They will possess the discount if they make the second purchase or tell other people this coupon code.

Another way to use coupon code is to submit it to some websites that collect the coupon codes professionally, which are usually free charge, but some need to be charged. They will publish the discount information of your shopping cart after the submitting of your coupon code. Before buying the products, some customers would like to look for some coupon code gainning the cheaper price from these websites, then visit your shopping cart according to these favour informations. In addition, some customers find your shopping cart in advance, then look for the coupon code you published. If they cann’t find the coupon code available, they will quit to purchase from your shopping cart perhaps. We cann’t omit the purchase habit of these customers, which shows the importance of submitting the coupon code.

In terms of submitting the coupon code, one time is not enough, more choices, more discounts and more frequencies are necessary, which will increase the opportunities of being finded by the customers in coupon code websites, which is also the chance of your sale.

IECSP.COM have already collected many URL of coupon codes websites, free or charging. We won’t list them here. As long as you search by Google with the keywords “submit coupon code”, you will find more.

1. Shopping cart search engine optimization (webpage content keyword optimization)
2. High quality backlinks
3. Original article submission
4. RSS submission
5. Coupon Code submission
6. Free Shipping submission
7. Promoting by the product picture
8. Promoting by the product video
9. Google base promotion method
10. Promoting the blog created
11. The promotion method for the customer fo IECSP.COM (contribution, marketing strategy)

Aimming at the excessive content promotion method, for example, the high quality extensive links, IECSP will introduce them in several space. Since some are basic, we won’t state it in detail perhaps, consult other articles from the internet please. If you have been accomplished in part of the promoting methods, you can omit the articles concerned or give us some instructions and suggestions.

1, Shopping cart search engine optimization (webpage content keyword optimization)

This part are basic. During the process of design and developing, the designer and the engineer should pay a colse attention to the basic optimizing of this part. The reasonable keywords will create a good chance for you to be embraced by the search engine, and the content of your website can be understood sufficiently.

You must confirm the keyword you want to optimize before making the basic webpage keyword. Chossing the keyword is very important for it will affect the whole optimizing strategy of the search engine. The keyword should be the most appropriate with your products and service. The keyword for the single webpage should be about three words, the whole site about ten words. The else keywords will be submited to the search engine. The keywords should be moderate,neither wide nor narrow. For example, the word “Mobile phone”, if you choose the word like this as the keyword, you will find that your hard promoting work will be very bad, for there are too many websites are better than your new shopping cart in ranking. The keyword “Olympic electron city mobile phone” is just a narrow one. Optimizing this kind of keyword will result in attracting many people who just want to know the address of the olympic electronic city. The customers who are intent to this kind of keyword are less. The keywords like these shoot straight (search ranking is high), but the search quantity and convert ratio are low. The best keyword is like this ,not only containing the big sort but abstracting accurately. “Containing the big sort” is that your keyword should involves the word from the biggist sort. One keyword can be splited into the keywords of several big sorts. For example, the keyword “Ecommerce Shopping Cart SEO” can be divided into the keywords of several big sorts like “Ecommerce SEO”,”Shopping Cart SEO”,”SEO”. “Abstract accurately” is that the keywords should generalize the content accurately. One of the services of IECSP.COM is “Ecommerce Shopping Cart SEO”, which is accurate. If you change it into IECSP SEO, that means that you choose the wrong keyword. The extra notice is that the keywords should not be set too long, if so ,that will be the key sentence optimizing not keywords’s.

Control the density of the keywords showing in the single page after confirming the keywords. This density isn’t fixed, IECSP’ suggestion is 3%~7%, 5% is the best. How to know the quantity of your own keywords density? IECSP will not talk it further here, search the online SEO tool concerned with Google please.

We will get down to business after finishing the preparing work.

OK, take a rest. To be continued: Part3