IECSP.COM have already accumulated the substantial experiences through operating his own several shopping carts, and would like to share these experiences with our customers. Our final goal is to assist our customer to get profite rather than only make a gaudy shopping cart.

The ecommerce promotion involves many methods. Here, we only introduce some DIY methods not depending on the high AD charge. Only in this way holding your own lasting promoting methods can you get a long lasting profite and the brand effect.

The experiences introduced by IECSP.COM cann’t give more assistance to those experienced shop owners perhaps, but we hope that those shop owners can share their experiences with the fresh men, and give some instruction to them.

First of all, a main principle should be made clearly before introducing the promoting methods of ecommerce: the main purpose of shopping cart promotion is to get more product orders and more sales profite! Why we emphasize this point? The resean is that we really touched some failed promoting methods, for example, someone pay the high AD charge resulting in the deficit, and become the servant of advertiser. Someone add the adult videos and pictures to their website for the purpose of increasing traffic. Yes, the traffic can be increased, but the quantity of the orders cann’t be increased, meanwhile, the reputation of their website will be damaged. Someone boost the search engine ranking of their website with the method of SEO cheat, of course, the traffic can be increased, But their achievement will be deleted if the seach engine like Google notice that.All the effort will be zero.

According to this principle, taking the best and the most correct way, accumulating gradually, we are sure we will be successful.

To be continued: Part2

1. Shopping cart structure and function design of giving priority to the customer experience.

The designer must think about the questions, for example, ” website tone, website design quality, website visit speed, website browser compatibility, mouse clicking habit, website function vision taxis, page layout key” etc. If the website designer don’t know how to do, how to do is better, they are unqualified. If the customer entrust IECSP to design the shopping cart for them. As the customer, they cann’t know the above question perhaps, but we will do these works still for the entrusters don’t know these. These works will affect the sale rate of the shopping cart of the customers. The designer should make the good basis for the customers whenever.

2. Simplify the process of the shopping cart, cut the time of the customer shopping.

The process of the customer shopping is mainly shown on browsing, purchasing, registering and paying. We never test the customer’s patience, we should let the customer make every step enjoyably, and get what they want quickly. In every shopping step, when involving the new name and function, you’d better give the help hint at the most obvious place. Let the customers can find the opposite help information at every page, simplifying the help display is also a necessary work to enhance the customer experience.

3. Provide the abundant product materials and the sharp product pictures.

When your product materials introduction is more than your competitor, you will win. You should always contrast your shopping cart with your competitor. Every details should be better than your competitor. The successful businessman is always on the shoulder of the competitor. Besides the abundant product material introduction, let the customer discussing and let the visitor joining the discussion. The product picture have to be big and sharp. The detail area, profile and the black picture is necessary. In shopping online, the customer depending on the picture to know the quality/color/size of this product.

4. Online customer service tool.

Online customer service tool is a bidirectional communicating tool. The customer can communicate with the customer service of the website initiatively. The customer service of the website can also pay a close attention to the customer service of the website and make a invitation initiatively and assist the user to solve the problem.

5. Attach importance to email customer track and service support.

Email marketing is not spam. Email marketing is useful for developing the new customers, in addition, the more effect is on the potential customers. We get the potential customer’ mail list by the Email provided by the E-zine users of our own platform, registered member email, reward activity and the partner. We attract the potential customers keeping on focusing on our net platform and products by E-zine, promotion activity introduction, website soul content recommending, free resource providing, finally converting the potential customers. Twitter,facebook are also very good way to keep on contacting the customers.

6. Precise search engine key-words Ad.

Search engine bid AD is an effective net marketing method. The more you customize the key-words, the preciser you can introduce the aim customers. I have written an article for customizing the key-words precisely. AdWords of Google is very expensive, we should take advantage of the expensive Ad charge fully, and try our best to increase the traffics.

7. Establish the safe system and the concerned intelligence authentication.

Nowadays, the trend of website safety is very grim. The experienced hackers and organization get the economic benefit by website safety leak more and more. The purpose of these people is not to destroy the system and website. By contraries, they think that they steal more individual information and company data and sell them out, they can get considerable benefit. In this way, more trojan, hostility code and spam deluge the internet.

8. Holding the old customer is more important than developing the new customer.

Generally speaking, for the old customer, we can promote the old customer to consume again through the way of accumulating points, discount, gift; meanwhile, for the new customer introduced by the old customer, besides the more discount to the new customer, the old customer also can get the points or the gift, which purpose is that increasing the second sale, and keeping in touch with the old customer, depending each other. Compared with the service for the new or old customers, I think that the old customer is more important.

Twitter is one of the most popular promoting methods for shopping cart now, which has not only the function of increasing the traffic of the website but also the effect of keeping
a long connecting with the customers and exchanging the information. You will receive a very good effect if you post the discount or coupon code on twitter. What we will talk about in this article is just how to use twitter to promote your ecommerce shopping cart.

1.Twitter ID. This is the basic skills. The ID of Twitter must has the personality and be well-known. For example, some superstar’s name or the famous movie’ name, you’d better make it close to the products concerned your shopping cart. If you still cann’t find the better ID, you can use the domain name of your website, at least , it is better than your own name. After setting your ID, you have to update your own avatar, which can be your photo, or the photo of the superstar, in short, give people some lovely and familiar feeling.

2. You have to follow others if you want to be followed. You must try your best to follow others. When you search other people’s Twitter account, don’t add those who didn’t set avatar, for which is usually one-off account. Further speaking, don’t add those who have too many followers but less friends, and those who don’t often update.

3.You applied the Twitter, and followed others, then others followed you too. Don’t think that you have already done it, for the real promotion didn’t start yet! The key of now is that you still need to follow other people, meanwhile, post the original short message or news frequently. Only in this way can attract the eye of those who are following you. The message you post must have the quality, the more interesting,the better; the more novel, the better it is. Never to copy some outdated information, for which will bore the people. If the people you are following are your potential customers perhaps, you must post the information which involve the value to them, for which will bring the better effect.

4,When you update, never forget to lead the customers to browse your shopping cart. The content of your message can be close to the content of your shopping cart. It will be ease to move the people who follow you, if you add your emotive language.

5. The last skill is that you can publish the content of your shopping cart’ RSS Feed to Twitter. First of all, register a OpenID, then log in Twitterfeed.com. After setting the RSS Feed of your shopping cart, this website will publish the RSS content to Twitter, then convert the URL address to TinyURL short address automatically.