How to choose Google Adwords keywords is very important. Google have provided the tools for choosing the keywords. We should handle the following choice when we choose:

1. The keywords for describing the product or the service should be precise.

For example IECSP’keywords:eCommerce solutions, eCommerce web design, PHP shopping cart software, eCommerce services, eCommerce website design, shopping cart solutions, shopping cart design, shopping cart services。

2. The keywords should be contained in “” or []，which can place the potential customer expression precisely.

For example: “eCommerce solutions”, “eCommerce web design”, “PHP shopping cart software”, “eCommerce services”, “eCommerce website design”, “shopping cart solutions”, “shopping cart design”, “shopping cart services”

[eCommerce solutions], [eCommerce web design], [PHP shopping cart software], [eCommerce services], [eCommerce website design], [shopping cart solutions], [shopping cart design], [shopping cart services]

3. The keywords should be set precisely and added in decoration. Choosing more keywords.

4. The keywords tools for Google: https://adwords.google.com/select/KeywordToolExternal

First of all, let’s look what is the conversion rate of the AD. The conversion rate of the AD in Google AdWords is converted into CTR, that is “the clicking times of the AD” divide “the showing times of the AD”, the way of calculation is very simple. For example, your AD is shown by google 100 times, you get 10 times available clicking, then your CTR is just 10%. When your CTR is very high, Google will even change the showing place, from the right to the top of the left, get more of the available clickings. What we will do is to enhance the conversion rate of the AD while lowering the AD cost of AdWords.

I Basic work

1. Set the AD message. The AD message is very important, the unreasonable AD message will affect the rate of clicking. Usually, the AD message should involve the keywords of the main products sold by your shopping cart. The AD message should be fine and meaning and attract the people to click.
2. Set the price. This price is the highest price set, but the real clicking price won’t exceed this price. The highest price should be suitable. If it is too low, it will be very difficult to show accurately.
3. Optimize your own webpage. Usually speaking, the customers who click your shopping cart are all the potential customers, and interested in the products of your shopping cart. The corresponding AD is against the suitable content. Exploring the browsing habit of the customers is the experiences that you should learn and sum up long.

II The skill for posting the AD

1. Set the showing area of AdWords according to the destination selling countries and areas. Which country you want to sell, you will show there. Don’t feel bored, for which is the necessary work to help you to save money.
2. Set the time of posting the AD according to the time and the holiday of the destination countries. For example, sunday and monday are the common holiday in some countries, Don’t choose this time to post the AD for which cann’t bring the valuable conversion rate.
3. With AdWords, the Ad will be only posted at the right of Google, don’t post in the else website of Google AdSense. The experience shows that the conversion rate is low through the clicking of the third party, AdSense, the third party website has the possibility of fraud clicking. Close the posting of the third party, for which will save a lot of AD cost.
4. The choosing of the keywords should depend on the tools, not your imagination. Never choose the overabundant keywords, go to the products and service of your shopping cart accurately. For example: the main keywords of IECSP.COM are “ecommerce solutions”, “ecommerce services”, which can show the content of the website accurately. If we choose “shopping cart software”, the effect of the AD will be reduced. For some people who are searching “shopping cart software”, they just want to search a useful and effective open-source software. Most of them are not interested in the service of IECSP. The main analysis tools for keywords: https://adwords.google.com/select/KeywordToolExternal
5. With Google Analytics, track the posting effect of the keywords, check the conversion rate of the keywords, often optimize the keywords, and sum up the experiences.

I believe that you can reduce the AD cost of AdWords yourself after learning the above experiences and skills. Meanwhile, you will get the higher AD conversion rate, turn the AD clicking of the customer into the source of the profit of your shopping cart.

1. I have only the products and know nothing, but I want to open the shopping cart. What is the beginning, how can I do?
2. I do not even have the products, and only possess the time and zest, want to open a shopping cart. The zero stock is suitable for me, how should I do?
3. My shopping cart only have English version, but I want to sell my products to Japan, and I do not want to employ a Japanese translator, what sould I do?
4. The shipping cost is too expensive, many buyers lose the zest for purchasing when glimpsing at it. How to do can lower the shipping cost.
5. Which payment method is suitable for me? How to do can lower the cost generated by receiving paymnet.
6. It is very important to promote. Could you give me some methods to promote.
7. I want to make Google AdWords AD, but I am not able to do it myself, how can I do?
8. … …

You can find all the answers from IECSP.

The least necessary investment:

1. Domain name cost: approximately $10/year (Godaddy $10.69 per month)
2. Host cost: approximately $100/year (Bluehost $7.95 per month)
3. Shopping cart software: open-source $0

It will cost you only 110 dollars per year if you choose the open-source shopping cart software ,adopt default templet, update and promote the products and do the customer service yourself. Under the situation of buying the cheaper domain name and host ,the cost per year is less than 100 dollars.

The common investment:

1. The cost of the domain name and the virtual host: approximately $100/year
2. The cost of the shopping cart design: $300~$1600
3. The copyright fees for the commercial software: $200~$300

The one-off common investment is about $600~$2000. Usually speaking, the charge is variable with the quality of design and manufacture.

More investment:

1. Domain name, Host, Shopping cart design, Shopping cart software: $1000~$3000
2. Google AdWords: $100~$1000/per month
3. Else AD charge
4. Staff salary
5. Company operating expenses

Generally speaking, the shopping cart of the big company needs more investment. In the investment structure, the cost of the shopping cart promotion and the staff salary account for the most proportion.