RSS submission is a very good function, if the customer ordered your RSS, they will find your updating products. You can even check the quantity of the customers who are interested in your products with the quantity of RSS order.

There are many websites provided the service of RSS aggregation. If you submit your RSS to them, they will collect your latest products and news. RSS submission can not only attract more traffic, but also call Google’ attention. You will get more points for the purpose of gainning a good ranking of the search engine.

Currently speaking, the most of shopping cart systems support RSS function, usually at the bottom of the page layout. As long as you copy this RSS links, you can submit your website to other RSS aggregation websites. IECSP.COM also collect many RSS aggregation website addresses, but some websites can provide RSS aggregation list directly. Find them in the following websites please:

www.rss-specifications.com/rss-submission.htm

In addition, you may find many softwares for RSS automatic submitting, but IECSP.COM’ suggestion is not to use these softwares. The promotion should be done step by step, generating a mass of external links abruptly isn’t a good sign, for which will cause the warning of Google and be regarded as trash mass mailing, bring nothing to your search ranking.

Exchange the homepage links with those websites that have good credit standing of Google and never make the SEO fraud, which content is close to yours. If there are too many links on the homepage of this website, it’s usually no use for us. Generally speaking, it is difficult for the new website to exchange the links with others, especially some websites that the pagerank is zero. The work involved this often is done in the middle and latter period of the promotion. You cann’t be benefit from exchanging the links with some websites that pagerank is zero, if your pagerank is 2 or above.
In addition, your IP address must be different from those you want to exchange the links with. It’s no use to change the links between the same IP addresses, sometimes the possibility of being punished exist.

c. Directory submission

Some professional directory websites collect the websites according to the sort. We submit our link to some of better them. These kinds of websites are divided into tow sorts, free and charging. Choosing the free is ok. You can omit all the charging catalog except for Yahoo’s. How to choose the directory websites? Searching by Google, starting from some websites of high pagerank. Make several it every day, hold on. You have to make the backward chaining for some directory websites. You can make a singel website that forbid Google, Yahoo to embody, only for use while being checked for applying the directory.

d.Social bookmark

Submit all the article page of website inner to a social bookmark every day, which must support the bookmark function. Website:http://www.addthis.com http://www.socialmarker.com. Don’t mind nofollow after submitting, the most important thing is to apply more bookmark accounts and submit more your articles.

e.Post articles.

This is an important part, we will talk it further in the next original articles.

f. Yahoo answer

Answering questions frequently, leaving your links, you will get a more better effect. You can apply two accounts, use the diferent IP address, answer the questions of your mentioning, which purpose is to submit your links.

g. DMOZ

DMOZ is also a directory, we talk it further next, only introduce it’s importance and submitting method. Dmoz(The Open Directory Project/ODP) is directory aggregate controlled by the real people who are mostly the volunteers, and provide the result and the data to the search engine. Joining Dmoz is very tough, some websites even need one year to be embodied. You need to pay attention to the following after success:

1) A completed website, perfect appearance, and detailed contact method are necessary. Check the dead and wrong links and the pages and the keywords fraud of your website before submitting.
2) The original articles should dominate your website, which must involves somewhat value and give a hand to other people.
3) Update the website regularly, make it active. Adding “Live Chat” function and keeping someone online always is a good choice.
4) Choose the right Dmoz catalog that is close to your website.
5) Never repeat submitting in a short time and submit to the same catalog, for which will cause the dislike of the editor,but you may make repeating submission under the situation that your website have been improved somewhat, got some traffic or longer time between the two submissions. If you still cann’t be embodied, your can try other directory.
6) If something unexpected happened, you shold contact DMOZ by the suitable way. Try you best to communicate DMOZ editor, you will fill with happy surprises.
7) If you can be the editor of this catalog, then, all will be OK! Notice that misprision and being discovered by Dmoz is a very terrible thing.

Not necessary to deny, the search engine ranking of Google always attach importance to the backward chaining. It can be said that the quality and quantity of the backward chaining affect the search result of Google to a great extent. Here, we won’t talk further about the ranking arithmetic of Google search result, we only need to know that which way could increase the high quality backward chaining.

First of all, we need to know what is the high quality backward chaining. The high quality backward chaining is that, the website contained the links of your website, which pagerank (If you don’t know what is pagerank, search this keywords with Google please) is high, Google regard it as a valuable website, and which content is close to yours, which means that this good website vote for your website. This backward chaining is just high quality one.

Several methods for getting the high quality backward chaining:

a. Leave a message on the guestbook, forum and blog.

This way for making the backward chaining is the most usual and simple. You’d better forget to use the mass mailing tool, because Google won’t pay attention to the mass links of guestbook, blog and forum generated in the short time. You must receive the good effect if you insist on making dozens of them for several months. You should of course pay attention to the written method of URL and generate the links which support clicking when you post the message. If HTML grammar can be supported, writing the keywords links is the better choice. For example: Many websites can identify URL automatically, the links that can be clicked directly will be generated automatically when you post http://www.iecsp.com. The actual html code is http://www.iecsp.com. Some forums support UBB code, the format is like：[url]http://www.iecsp.com[/url],[url=http://www.iecsp.com]IECSP[/url]. When you meet the website supported the character and links, you’d better add your keywords in, for example:Ecommerce Solutions

However, not every leaving message and article on every guestbook, forum and blog can gain Google’ recognition. The best backward chaining of leaving word are those which is close to the content and possess the high popularity. You shoud collect and arrange the websites concerned your products and service before preparing to post the message. Adopting Google search skill is a good choice. About the grade of international domain name of backward chaining, IECSP have made an arrangement :.org > .edu > .com > .net. When you look for the guestbook, blog and forum, the important domain name is priority, which is close to your own products and service. If you still cann’t understand it, I will give you an example, then, you will get it. Suppose that we want to search guestbook, the website needed to be promoted is IECSP. You should enter the following in the search frame of Google:”Ecommerce Solutions inurl:guestbook site:org”. The front “Ecommerce Solutions” is the keywords, which will find the guestbook that is related to your website for you, inurl: Google’ search method, which means that there is the word “guestbook” in the website URL finded. site: looking for the website which domain name is .org. You of course can get more goal with other google search methods. Not every website guestbook links is named as guestbook. You can also try intitle, which means that there is the word “guestbook” in the title of the website.

Finally, you get the website in which you can leave a word. You’d better make the suitable reply or message according to the current content and context of this website, not merely copy the URL.

To be continued. Part5