Google have a function for searching the pictures, which can be used to increase the traffic. Making the ranking of pictures search is easier than the left ranking of the webpage. Of course, this involves some techniques.

First of all, the pictures of the product must be clear and sharp. You’d better take the photos from every part of the product, let the customers know the details of this product by the pictures. These pictures should have the links citing in your shopping cart, the file name must be complete and express the content of the pictures. For example:

<a href=”http://www.amazon.com/images/Chinese_Terracotta_Warriors_Chess_01.jpg” title=”Chinese Terracotta Warriors Chess” target=”_blank”><img src=”http://www.amazon.com/images/Chinese_Terracotta_Warriors_Chess_01.jpg” alt=”Chinese Terracotta Warriors Chess” /></a>

The links of the picture is the direct a tag links, the effect is the best. When Google embody this kind of links pictures, they will be found and known the content of the pictures easily. “a tag” increase the content of title specifying links, “img tag” increase the “alt” to describe the picture content, finally the picture file name is also the product name. Google will embody these pictures effectively if we make every picture like this. After accumulating the suitable quantity and time, these pictures will gain the better ranking in Google pictures search. Not every shopping cart support “a tag” picture links, ajax display mode is very popular now, in addition, some shopping cart adopt flash transfer mode. Ajax display mode performs perfectly in display effect, but is less power than “a tag” in the aspect of promoting. The opportunity of embodying the flash pictures are approaching zero.
Promotion with the pictures isn’t merely aimming at Google picture embodying. You can also update your pictures to other picture websites, for example: Flickr. Updating your pictures to these websites is also a good chance to be found by those who are interested in your products, and give a push to your promoting your shopping cart. Some picture sharing websites support external links, it allows you to cite the pictures links uploaded by you in other websites, with which you can get a wonderful promotion effect. For the same reason, you shold name the picture file name according to the product name before you upload the pictures. For example, “Chinese_Terracotta_Warriors_Chess_sianshop.com.jpg”，it can express both the name and content of the pictures and the source of the pictures ( this example express that the sourse of the pictures come form sianshop.com).

After that, the customer will look for the product they want, this moment, one of the factors affecting the sales is just the price, picture,and introduction of the product. Let’s talk about the importance of the picture of the product.

Selling online, the customer can’t see the real product. The picture is the main method for the customer to understand the product. The product picture must meet the requirement of the customer: show the product really and comprehensively. Trying your best to let the customer understand the detail, color, size and quality of the product, etc.

We’d better obey the followings when we make the picture of the product.

1. Both the thumbnail picture and the big sharp picture are necessary. For the big picture, the 400px above width or high is good.
2. The color of the product picture shoud be close to the real product, you maybe need to dispose the color of the picture by the software like Photoshop. You can increase the sharp feeling through adjusting the contrast of the picture and sharpening the picutre moderately.
3. Take the more pictures from every part of the product, one product is against several product pictures. The customer can know the detail and the quality of the product by these pictures.
4. You can show the size of the product by the reference before taking the photos. For example, a toy model of eggbeater. If you set a cigarette box near it, when you shot. The customer will estimate the size of the real product.
5. The product picture’ file name should contain the keywords, which merit is propitious to be embodied by the search engine and get a good ranking. For example: ecommerce_promotion.jpg
6. The protecting watermark should be added to every picture of the product. But the watermark cann’t be set in the middle of the picture, should be at the margin of the picture. The appearance of the product picture cann’t be affected.
7. It is better if every product contain the video show.