Updating the original content of your website regularly is benefit for the ranking of search engine. The content of the website is just the particularity of the product, you’d better edit the description of the product yourself if it is possible, the more detailed, the better it is. For some limited shopping cart, the update of the original articles can be done by other column, for example, blog or news. The title of the latest articles should also be shown on the homepage of the website, which will give a good impression to Google that there are always new content in this website.

After the update, the next step is to submit them to the article posting website. Once these websites published your articles, your traffic will be improved better. You of course should keep the links of your website domain name when posting the articles.

Writing the original articles involves many techniques. Your articles should give an assistance to other people rather than some AD articles. After a long period grope, IECSP. COM have sumed up many methods to write the original articles.

1. Experienced, educational and original articles. The best articles are like this, in which someone can learn much and feel satisfactory. If some media reproduce your articles, you will receive a more better AD effect. Even though someone regard it as an AD articles, but it is still worthy to read.
2. Controversial articles. Arouse the controversy by setting a topic, don’t forget to promote your website indirectly, which need to beat your brains.
3. Comparison articles. Compare several products or shopping carts in the list contained your website. For example:” Comparison about several child shoes shops enjoying high popularity now.”
4. Act the fool for asking questions, which means that post the questions and let other people answer. For example “why I cann’t open my website?” “the products of this shop is so cheap, how about the quality?” who can give me some suggestion.”

The followings are some article posting websites, you can post your original articles here:

articledashboard.com
articlepool.com
articlecity.com
articledashboard.com
articlesalley.com
articlesbase.com
articlealley.com
articlecube.com
buzzle.com
easyarticles.com
ezinearticles.com
ezinefinder.com
goarticles.com
ideamarketers.com
isnare.com
selfgrowth.com
searchwarp.com
webarticles.com

Exchange the homepage links with those websites that have good credit standing of Google and never make the SEO fraud, which content is close to yours. If there are too many links on the homepage of this website, it’s usually no use for us. Generally speaking, it is difficult for the new website to exchange the links with others, especially some websites that the pagerank is zero. The work involved this often is done in the middle and latter period of the promotion. You cann’t be benefit from exchanging the links with some websites that pagerank is zero, if your pagerank is 2 or above.
In addition, your IP address must be different from those you want to exchange the links with. It’s no use to change the links between the same IP addresses, sometimes the possibility of being punished exist.

c. Directory submission

Some professional directory websites collect the websites according to the sort. We submit our link to some of better them. These kinds of websites are divided into tow sorts, free and charging. Choosing the free is ok. You can omit all the charging catalog except for Yahoo’s. How to choose the directory websites? Searching by Google, starting from some websites of high pagerank. Make several it every day, hold on. You have to make the backward chaining for some directory websites. You can make a singel website that forbid Google, Yahoo to embody, only for use while being checked for applying the directory.

d.Social bookmark

Submit all the article page of website inner to a social bookmark every day, which must support the bookmark function. Website:http://www.addthis.com http://www.socialmarker.com. Don’t mind nofollow after submitting, the most important thing is to apply more bookmark accounts and submit more your articles.

e.Post articles.

This is an important part, we will talk it further in the next original articles.

f. Yahoo answer

Answering questions frequently, leaving your links, you will get a more better effect. You can apply two accounts, use the diferent IP address, answer the questions of your mentioning, which purpose is to submit your links.

g. DMOZ

DMOZ is also a directory, we talk it further next, only introduce it’s importance and submitting method. Dmoz(The Open Directory Project/ODP) is directory aggregate controlled by the real people who are mostly the volunteers, and provide the result and the data to the search engine. Joining Dmoz is very tough, some websites even need one year to be embodied. You need to pay attention to the following after success:

1) A completed website, perfect appearance, and detailed contact method are necessary. Check the dead and wrong links and the pages and the keywords fraud of your website before submitting.
2) The original articles should dominate your website, which must involves somewhat value and give a hand to other people.
3) Update the website regularly, make it active. Adding “Live Chat” function and keeping someone online always is a good choice.
4) Choose the right Dmoz catalog that is close to your website.
5) Never repeat submitting in a short time and submit to the same catalog, for which will cause the dislike of the editor,but you may make repeating submission under the situation that your website have been improved somewhat, got some traffic or longer time between the two submissions. If you still cann’t be embodied, your can try other directory.
6) If something unexpected happened, you shold contact DMOZ by the suitable way. Try you best to communicate DMOZ editor, you will fill with happy surprises.
7) If you can be the editor of this catalog, then, all will be OK! Notice that misprision and being discovered by Dmoz is a very terrible thing.

Not necessary to deny, the search engine ranking of Google always attach importance to the backward chaining. It can be said that the quality and quantity of the backward chaining affect the search result of Google to a great extent. Here, we won’t talk further about the ranking arithmetic of Google search result, we only need to know that which way could increase the high quality backward chaining.

First of all, we need to know what is the high quality backward chaining. The high quality backward chaining is that, the website contained the links of your website, which pagerank (If you don’t know what is pagerank, search this keywords with Google please) is high, Google regard it as a valuable website, and which content is close to yours, which means that this good website vote for your website. This backward chaining is just high quality one.

Several methods for getting the high quality backward chaining:

a. Leave a message on the guestbook, forum and blog.

This way for making the backward chaining is the most usual and simple. You’d better forget to use the mass mailing tool, because Google won’t pay attention to the mass links of guestbook, blog and forum generated in the short time. You must receive the good effect if you insist on making dozens of them for several months. You should of course pay attention to the written method of URL and generate the links which support clicking when you post the message. If HTML grammar can be supported, writing the keywords links is the better choice. For example: Many websites can identify URL automatically, the links that can be clicked directly will be generated automatically when you post http://www.iecsp.com. The actual html code is http://www.iecsp.com. Some forums support UBB code, the format is like：[url]http://www.iecsp.com[/url],[url=http://www.iecsp.com]IECSP[/url]. When you meet the website supported the character and links, you’d better add your keywords in, for example:Ecommerce Solutions

However, not every leaving message and article on every guestbook, forum and blog can gain Google’ recognition. The best backward chaining of leaving word are those which is close to the content and possess the high popularity. You shoud collect and arrange the websites concerned your products and service before preparing to post the message. Adopting Google search skill is a good choice. About the grade of international domain name of backward chaining, IECSP have made an arrangement :.org > .edu > .com > .net. When you look for the guestbook, blog and forum, the important domain name is priority, which is close to your own products and service. If you still cann’t understand it, I will give you an example, then, you will get it. Suppose that we want to search guestbook, the website needed to be promoted is IECSP. You should enter the following in the search frame of Google:”Ecommerce Solutions inurl:guestbook site:org”. The front “Ecommerce Solutions” is the keywords, which will find the guestbook that is related to your website for you, inurl: Google’ search method, which means that there is the word “guestbook” in the website URL finded. site: looking for the website which domain name is .org. You of course can get more goal with other google search methods. Not every website guestbook links is named as guestbook. You can also try intitle, which means that there is the word “guestbook” in the title of the website.

Finally, you get the website in which you can leave a word. You’d better make the suitable reply or message according to the current content and context of this website, not merely copy the URL.

To be continued. Part5

a. Webpage Title keywords.

2～3 main keywords. You’d better make every page’ title different, contain not only the general keywords but the detailed keywords. For example: homepage title keywords: ecommerce solutions. Column page layout keywords: ecommerce promotion – ecommerce solutions.

 

b. HTML Meta.

Keywords and description. Keywords should be less than five words. Description should contain the keywords and describe the content of this page accurately.

 

c. <A href=”" title=”">

The title of the links should be written. Repeating the keywords again and again isn’t a good choice, and you should describe the content that this links point to clearly

 

d. <img src=”" alt=”" />

The description of the picture isn’t merely repeating the keywords, but describe the content of the picture in detail.

 

e. H1,H2,H3

The keywords should be set in the middle of H1,H2,H3, which will tell Google how important the keywords is.

 

f. Tag

The website tag is just the keywords. If you click this tag, you can find more articles concerned this keywords.

 

g. URL Rewrite (SEO URLs)

The keywords should be showed in the website URL, in which the character like ?,& should be quit. For example: Shopping-caht-template-design.html

 

h. images file name.

The file name of the picture should contain the keywords and the website address, which will give Google’ picture search engine a good chance to understand the content of your pictures. Picture searching will bring the traffic, for example: opencart_template_design_01_iecsp.com.JPG

 

i. DIV,CSS

You’d better adopt DIV+CSS layout, which will bring a clear website code introduction. If the design of the website is excessively complicated, Table layout is not a bag choice. Usually speaking, The layout of Table and DIV have a small influence on SEO.

 

j. Free, Download, Cheap, Sales, On sales

You should add more words to the content of your website, for example, Free shipping, Download, Cheap, Sales, On sales, etc. For instance, the sharpe pictures of your products can be downloaded by th way of packing. Every product is sold on discount, etc.

 

k. The random changing website content

The content of the homepage need to be changed regularly, for example, update the new products and blog constantly, change testimonials randomly, etc.

 

l. The keywords of the article link across

If there are the keywords in the website article, you should try your best to link it to the page layout that is close to this keywords. For example, the word “opencart” appear in the article, so this word shoud be linked to the page layout concerned opencart.

 

m. No bad links, no flash navigation. Clear HTML navigation

The links that cann’t be visited shouldn’t exist in the website article, which can be checked by the tools. Don’t use Flash as the navigation, the arrangement of HTML navigation links should be clear and reasonable.

 

n. Google sitemap

Generating the compatible Google sitemap.xml file will assist Google and Yahoo embody the content of the page layout much better.

1. Shopping cart search engine optimization (webpage content keyword optimization)
2. High quality backlinks
3. Original article submission
4. RSS submission
5. Coupon Code submission
6. Free Shipping submission
7. Promoting by the product picture
8. Promoting by the product video
9. Google base promotion method
10. Promoting the blog created
11. The promotion method for the customer fo IECSP.COM (contribution, marketing strategy)

Aimming at the excessive content promotion method, for example, the high quality extensive links, IECSP will introduce them in several space. Since some are basic, we won’t state it in detail perhaps, consult other articles from the internet please. If you have been accomplished in part of the promoting methods, you can omit the articles concerned or give us some instructions and suggestions.

1, Shopping cart search engine optimization (webpage content keyword optimization)

This part are basic. During the process of design and developing, the designer and the engineer should pay a colse attention to the basic optimizing of this part. The reasonable keywords will create a good chance for you to be embraced by the search engine, and the content of your website can be understood sufficiently.

You must confirm the keyword you want to optimize before making the basic webpage keyword. Chossing the keyword is very important for it will affect the whole optimizing strategy of the search engine. The keyword should be the most appropriate with your products and service. The keyword for the single webpage should be about three words, the whole site about ten words. The else keywords will be submited to the search engine. The keywords should be moderate,neither wide nor narrow. For example, the word “Mobile phone”, if you choose the word like this as the keyword, you will find that your hard promoting work will be very bad, for there are too many websites are better than your new shopping cart in ranking. The keyword “Olympic electron city mobile phone” is just a narrow one. Optimizing this kind of keyword will result in attracting many people who just want to know the address of the olympic electronic city. The customers who are intent to this kind of keyword are less. The keywords like these shoot straight (search ranking is high), but the search quantity and convert ratio are low. The best keyword is like this ,not only containing the big sort but abstracting accurately. “Containing the big sort” is that your keyword should involves the word from the biggist sort. One keyword can be splited into the keywords of several big sorts. For example, the keyword “Ecommerce Shopping Cart SEO” can be divided into the keywords of several big sorts like “Ecommerce SEO”,”Shopping Cart SEO”,”SEO”. “Abstract accurately” is that the keywords should generalize the content accurately. One of the services of IECSP.COM is “Ecommerce Shopping Cart SEO”, which is accurate. If you change it into IECSP SEO, that means that you choose the wrong keyword. The extra notice is that the keywords should not be set too long, if so ,that will be the key sentence optimizing not keywords’s.

Control the density of the keywords showing in the single page after confirming the keywords. This density isn’t fixed, IECSP’ suggestion is 3%~7%, 5% is the best. How to know the quantity of your own keywords density? IECSP will not talk it further here, search the online SEO tool concerned with Google please.

We will get down to business after finishing the preparing work.

OK, take a rest. To be continued: Part3

Howevery, not everyone respect the orighinal articles on the internet now. There are still many people who specialize in plagiarizing other people’s articles and modifying them into their own fake originals, which give a big hit to the original authors. It is possible that the articles written by themselves hard be changed into other people’s articles, and their own articles are not identified by Google as the originals.

Although Google can identify the original and the fake original well now, but we still should try our best to protect our own original articles, in order to protect our own benefits and gain the value of SEO.

1. The original and reprinting announcement should be shown in the head and the end of your articles.
2. Increasing the links to the articles, link to your own website and other webpages concerned.
3. Publish the articles in advance in your own website after finishing your articles.
4. Use the domain name instead of “I”,”We” in the content of the article, for example “IECSP think”
5. After publishing the articles, don’t post your original article to other websites before Google search engine embody them.
6. After publishing the articles, update sitemap in Google Webmasters immediately.
7. After publishing the articles, send Ping to Google Blogsearch immediately.
8. After being embodied by Google, submit the articles to the wellknown websites that will add in the resource of the articles.
9. Search the copy of the articles by Google. If you find that some websites plagiarize your articles, warn them or appeal to Google.
10. Look for the websites that plagiarize your articles in Copyscape, warn them after finding them. Then add “Page Protected by Copyscape DO NOT COPY” to the bottom of the article.

1. The misplay of choosing the shopping cart software result in the unsafety and instability of shopping cart. For instance,some nameless new systems were not tested long and safely.
2. The unreasonable basic construction of shopping cart is not suitable for the promotion of SEO, such as the shopping cart software of not supporting SEO.
3. The confusion of the logic and view of shopping cart increase the cost of upgrade even can not upgrade. For instance , some shopping carts created by small companies .
4. In order to pursue the personality, the system logic of the shopping cart template design was modified tremendously, which undoubtedly embarrass the upgrade of system soft.
5. Not know PHP/MySQL,ASP/ASP .NET/SQL-Server,Coldfusion,Java well, which cause the increase of the cost of server afterwards. For instance, Choosing .NET will pay more than PHP of free open-source.

The above problems are in the level of technology. As a shop owner,you are unable to know and judge these things,which need the responsible suggestion from the professional shopping cart company.