Home Page Design：

Adopt one column style design, the product list and the article isn’t readed out from database. The top navigation is sharp and clear, contrast is intensity, the page layout’ key is obvious. Display the big Ad at the important position, it is easier to show the brand, give the people a professional and high quality feeling.

Stand out the discount information “Sale” with the orange color and absorb the notice from the buyer. The Ad Button of the design product is at the middle place that is close to the bottom, which can show the real hot sale or the main promoting products effectively.

The bottom adopt the popular four line links. Using help and the shopping cart show, contact method should be prepared. the perfect content and service should be shown.

The color arrangement should be clean and neat, the excellent work is like this.

The homepage is the page layout absorbing the biggest traffic, this kind of homepage design will enhance the visit speed of the homepage because the more products aren’t read out from database, and the burden of the host will be decreased effectively.

Categories Page Design:

Adopting the standard structure, this page design is simple and clear and let the experienced customer use it easy. The unexperienced customer will learn how to use it quickly. The key place still adopt the traditional design, display the crossing Ad, the orange color stand out the discount information. The product list involving the importance, and the structure is clean, which can give the people a nice shopping experience.

Product page:

The page layout adopt the two column design, the left is still the category, for the convenience fo skiping the list of the customer. The size of the picture is suitable, and half part of the product display place. The product description is over-small. If it is crossing column, it will be better, and the font should be enlarged.
The worth mentioning is that its product involve the “Video” function, the product video can be displayed. It is the display trend for the future product, the video can describe the product effectively.

Pictures, pictures, just pictures! This is the design style for the brand clothes. If you often visit the brand clothes shopping cart, you will find that most of them are like this.
Even though we don’t know the value of Davids brand, but we can know this brand from this homepage quickly, which is what the designer need to express. When a visitor open the
shopping cart at the first time, the picture can be noticed by the brain firstly. The picture expression is very important in the webpage design!

Categories Page Design:

The design of catalogue page layout is simple, but have the feeling of arrangement and the force of penetration. The simple layout and the character is for assisting the product picture.
The product picture is the leading actor still, you have to pay a close attention to it. You can omit the else things.

Product page:

This page layout design is too simple, it seems that there are not the enough content here. If you enter “You may also like” or the product description, the brand history will be more better.

Choosing the three main color: blue, white, and red. The matching of blue and white is the strong vision contrast, and give the people a sense of arrangement.
Stand out the discount information by the big character at the main Ad space, which is exaggerated design method, and can stimulate the purchase.
The left top and right bottom of the page layout is the contrast area, the strong dissymmetry lay out of the picture and character didn’t cause the slippery feeling partly.
Worth to praise is the menu design, which use the fixed high level out-put and output the subdirectory only, which can control the rhythm of the website content.
The design of footer is blue. Making the page layout balance and fixed, not unstable.
To sum up, the design of the homepage is perfect. The shortcoming is that there is a blank below Quick Links, which caused by the over-output content from the left.

Categories Page Design:

Adopting the three column design, and the products are outputed from the two sides. The worthy to learn from this page design is classifying catalogue, Brand, Price, easy to search.

Product page:

The original idea of the design is great, but the shortcoming still exist. The middle “Place your order here”are pressed obviously, and display a feeling of robbing the product picture, which is the shortcoming.
If the shopping cart and the description can be arranged again, the effect will be better.
In short, this page is failed. The result of filling the content isn’t considered, and the balance and stability of the vision isn’t researched carefully. The first feeling is confused and frowst.

The design of this shopping cart is very successful. The color and layout are studied carefully. The bottom color is deep gray and white character. The tone of header and footer is against the content of the product, which distinguish the function area with the content area of the product clearly. The middle content area is white bottom color, black character and the single column style. The key point expressed by the home page is very clear. The Ad, discount and the expression of the key products are arranged clearlly. The arrangement proportion of the picture and the character is elegant. Black and white, density contrast is preciseness. There are a great deal of place displaying the discount, which give the buyer the first impression that there are the discount here.

Categories Page Design:

The product picture is very exquisite. The size is suitable, emphasizing the key point and the product design entirely. The excellent shopping cart design is mainly the product design. Leading the consumption is the right design idea.

Product page:

The single column style design. Leave the enough space to introduce the product. The size of the product is suitable. The factor arrangement is in order and reasonable. Usually when the buyer visit this page, they only focus on this product. In this way, all of this page must be about how to design the product display well.

There are many skills and methods for shopping cart promotion, IECSP divide them into the two types: one is DIY, the other is the AD to charge.
Needless to say the AD to charge, it is no more than the Google AdWords charged even other media AD.
We hope that the customers can learn the promotion themselves and we are sure we can turn every fresh men into a veteran. The purpose of IECSP is to make the business of the customers better and make the customers rich, rather than meet the requirements of the customers simply. the customer`s failure is our failure, for we did not give you a suitable instruction for promotion in time.
Assisting the customers to promote is free. We bet you are going to get the orders, as long as you do with our methods long and continuously.

The design of the shopping cart is very important for it affect the purchase desire of the customers directly. The good design attract the buyer spending, the bad one drive out the customers, which is the same nature of the real store. There are two shops on the same street. one is decorated nicely and tidily from the appearance to the inside and the pattern is suitable for the style of the products. The other one is dirty and dingy. If you are the buyer, which one would you like to choose most? The purpose of the shopping cart design is like this, the same as the decoration of the real store.

What is the good shopping cart design? How to design is the best ?

1. The style of design matches the style of the products. Simplicity and tidiness is a good choice if you have many product sorts in different styles.
2. Emphasize the pictures of the products. After the first impression approval of the visitors, they always focus their attention on the pictures of the product, so we should not let the design element rob the sight of the picture of the product.
3. Pay attention to the experience of the customer and lead the consuming habit. The overfilling design element should be stopped, which will make the buyer lose their head when visiting your site.
4. Extravagance and complexity is not a good sign, which will cause the low speed of visit and affect the consuming zest.
5. The use of color should meet the requirement of not making the visitor tired from the eye during a long browsing.
6. Do not use the picture text as possible as you can, the text adopt the HTML pattern, because the picture text is not conducive to SEO promotion.
7. XHTML ,CSS of the web-page accord with the W3C standard. Take the element of SEO into consideration.
8. Full consideration to the effect of the layout of the webpage after the future extending. For example, the increase of the AD of the page layout, the adjustment of the products show. The designer should make a deep study of the shopping cart software.
9. The design should match the function. A mass of javascript or Flash effect are not the good choice, for which will aggravate the burden of the browser.
10. Take the future upgrade and the change of the style into account while designing. Reduce the repeat compiling work of XHTML,CSS in the future as possible as you can.
11. … …

A good designer is definitely an experienced one. The designer from IECSP have the experience of managing and operating the shopping cart, who will hold the idea and the style of the design naturally and lead the customers to browse the webpage and to increase the experience entirely and comfortably while designing the shopping cart for the customers.

The least necessary investment:

1. Domain name cost: approximately $10/year (Godaddy $10.69 per month)
2. Host cost: approximately $100/year (Bluehost $7.95 per month)
3. Shopping cart software: open-source $0

It will cost you only 110 dollars per year if you choose the open-source shopping cart software ,adopt default templet, update and promote the products and do the customer service yourself. Under the situation of buying the cheaper domain name and host ,the cost per year is less than 100 dollars.

The common investment:

1. The cost of the domain name and the virtual host: approximately $100/year
2. The cost of the shopping cart design: $300~$1600
3. The copyright fees for the commercial software: $200~$300

The one-off common investment is about $600~$2000. Usually speaking, the charge is variable with the quality of design and manufacture.

More investment:

1. Domain name, Host, Shopping cart design, Shopping cart software: $1000~$3000
2. Google AdWords: $100~$1000/per month
3. Else AD charge
4. Staff salary
5. Company operating expenses

Generally speaking, the shopping cart of the big company needs more investment. In the investment structure, the cost of the shopping cart promotion and the staff salary account for the most proportion.

The standard two column design, the format is very close to the public. The most shopping carts adopt this design. The reason that many shopping carts choose this design is that this design is definitely easy to browse and use and suitable for the habit of the most people. THe good matching color and the reasonable picture and character layout is the point that is worthy to study.

Categories Page Design:

The standard two column design. The menu is at the top, the link is at the left. The information of right displaying the products
is more, the price and the value is very direct.

Product page:

Two column style design, the design is very majestic, and leave the enough place for the product picture and description.

I. Future ecommerce shopping cart is internationalization.

Actually, many shopping carts are internationalization now, but not fully. The ecommerce shopping cart of the country not merely need its own development, but the whole development for the integration industry. The whole industry developing, the real international shopping cart will be realized, which means that the developing course of the international shopping cart is always limited by the lag of some industries concerned. The three factors for internationalization are: multi-language support, multi-currency support, international shipping. Though these four factors have the mature solutions, but none of them can solve the prolems entirely.

1. Multi-language support is limited by the ability of translation, not every shopping cart can make tens of language interface, which need a great deal of translating cost. But the multi-language customer service have no the better solution. Some shopping carts choose the translating engine to translate automatically, unfortunately, the quality of the translating engine is not eligible, which will affect the sale quantity of the shopping cart and the precise operating attitude. We expect the automatic translating engine of high quality ecommerce and the cheap multi-language customer service solution in the future.

2.Do your shopping cart really support multi-currency settlement? As a international shopping cart, if it support dollar, euro, pound, franc, mark and yen, is it just multi-currency? The reasonable multi-currency support must support most currency settlement all over the world. Fox example, most chinese have no the credit card, only have the RMB debit card. When the shopping cart only support dollar and euro, you can buy nothing. So we cann’t make the real international multi-currency payment yet. We need the full solution from payment company in the future.

3.It seems that the international shipping have been very mature now, but I don’t think so. The expensive shipping price is the important factor affecting the international sale. If the shipping cost can be lowered effectively, and send the goods to the buyer quickly. Many middle links need to be enhanced. We need a cheap shipping solution in the future, and we also need the clear tax and clearance solution. We even need an international company that can make the whole world localization.

II. The operation of the future ecommerce shopping cart is distributive.

Managing an international ecommerce shopping cart involves many things. When you have to employ many workers to deal with every matter, if you have thought you can save the labour cost, distribute the task. the shop owner only concern about the customer? When you think that distributing the task to other company will decrease the benefit and increase the cost, this is a false idea. The third party company have the versed ability, and can increase the efficiency and decrease the cost efficiently. For example, the third party company is a call centre, they will provide tens of companies online costumer service, they have the enough experience and resource to deal with the customer service problems of your company well.

There are many works can be distributed. For example, call centre service, shopping cart promotion and AD service, shopping cart technology maintenance service, international store and delivery/exchange purchase service, the product picture and video disposing service, the provider integrating management service, etc. You can only care about the requirement of your customer, and your brand effect, the quantity of the orders and the customer relation. The else things should be delivered to the third party company.

III. Shopping cart product introduction of the future ecommerce is three-dimensional, video style.

The buyers buy a product at the shopping cart now, they always know the product by the picture and introduction entirely. This isn’t enough. The basic hope of the buyer is just that knowing the real instance of the product on the shopping cart. We expect that the future shopping cart product introduction is video and sound introduction, and dynamic video 360 dgree expression, and can be controlled by the touch of hand and mouse. It is not difficult to realize these function now, the difficult thing is the labour cost. The future of ecommerce shopping cart is the internet’ future. On the future internet, the three-dimensional thing model storeroom of global integration will describe the whole world. If you face the screen of the computer at home, you will feel the real shopping feeling. When the artificial intelligence can make the basic three-dimensional thing construction instead of human being, the bran-new seeing and hearing shopping time is coming.

IV. The shopping procedure of the future ecommerce shopping cart is simple, and is close to the real shopping experience.

In the far future perhaps, the ecommerce shopping cart show up though the way of virtual reality. You can finish the shopping smoothly without using the keyboard. It is just like that you go to the mall personally, and the time you cost to the mall will be saved. You can realize this at home. You can see the projection of 1:1 product, the only thing you can do is to touch by your hand, you can finish the shopping, you can use the remaining time to do some exercise and experience the life. When we arrived this time, the people need not to use money as the exchange medium, the provisioning can meet the people’ requirement automatically. The people need to realize its own value, and contribute to the culture of human being.

One column style design, perfect color utilization. Navigation is clear, emphasizing the key point. The middle character and the Ad picture are suitable, strong contrast. It is suitable for layout aesthetics. The bottom design is also perfect and neat.

Categories Page Design:

The standard two column, the praisable point is that the navigation disposing is easy to use and identify.

Product page:

One column design, magnific. “You May Also Like”in the right can lead the customer to consume continuously. The product description is at the right of the product picture, which can let the customer see the product introduction first, not “Add to Shopping Cart”，the designer handling the customer’s psychology is exact.