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Usually speaking, when a customer visit your shopping cart, the first impression is the feeling of shopping cart design. If the design of your shopping cart is tidiness, it will leave the nice first impression to the customer.

After that, the customer will look for the product they want, this moment, one of the factors affecting the sales is just the price, picture,and introduction of the product. Let’s talk about the importance of the picture of the product.

Selling online, the customer can’t see the real product. The picture is the main method for the customer to understand the product. The product picture must meet the requirement of the customer: show the product really and comprehensively. Trying your best to let the customer understand the detail, color, size and quality of the product, etc.

We’d better obey the followings when we make the picture of the product.

1. Both the thumbnail picture and the big sharp picture are necessary. For the big picture, the 400px above width or high is good.
2. The color of the product picture shoud be close to the real product, you maybe need to dispose the color of the picture by the software like Photoshop. You can increase the sharp feeling through adjusting the contrast of the picture and sharpening the picutre moderately.
3. Take the more pictures from every part of the product, one product is against several product pictures. The customer can know the detail and the quality of the product by these pictures.
4. You can show the size of the product by the reference before taking the photos. For example, a toy model of eggbeater. If you set a cigarette box near it, when you shot. The customer will estimate the size of the real product.
5. The product picture’ file name should contain the keywords, which merit is propitious to be embodied by the search engine and get a good ranking. For example: ecommerce_promotion.jpg
6. The protecting watermark should be added to every picture of the product. But the watermark cann’t be set in the middle of the picture, should be at the margin of the picture. The appearance of the product picture cann’t be affected.
7. It is better if every product contain the video show.

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